İşletme (İngilizce)

Ders Planı / CONSUMER BEHAVIOR

Ders Bilgileri

Dersin Kredisi 3.0
Dersin AKTS Kredisi 6.0
Dersin Öğretim Dili Türkçe
Dersin Düzeyi Lisans , TYYÇ: 6. Düzey , EQF-LLL: 6. Düzey , QF-EHEA: 1. Düzey
Dersin Türü Zorunlu
Dersin Veriliş Şekli Uzaktan Eğitim
Ders zorunlu veya opsiyonel iş deneyimi gerektiriyor mu ? Z
Dersin Koordinatörü Prof. Dr. İLKAY KARADUMAN
Dersi Veren(ler) Prof. Dr. İLKAY KARADUMAN
Dersin Yardımcıları

Amaç ve İçerik

Dersin Amacı This course aims to provide students a more comprehensive view regarding final consumers. It teaches to look deeper into consumers’ world by focusing on the psychological, sociological and cultural aspects of consumption.
Dersin İçeriği Moving from micro to macro topics, perception, learning, motivation, personality and lifestyle, attitudes, identities, decision making mechanisms and social and cultural interactions of consumers are the main topics of this course. Different dimensions of consumption before, during and after purchasing are investigated.

Haftalık Ders Konuları

1Opening Ceremonies and Introduction to the Course
2A historical perspective to consumer culture
3Perception and Learning
4Motivation
5Motivation
6Self
7Personality and Lifestyles
8Attitude Change
9Midterm
10Decision Making Process
11Group Influences
12Buying and Disposing + Quiz
13Social Class & Subculture
14Effects of Culture

Kaynaklar

Consumer Behavior: Buying, Having, and Being Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package, 11/E
Michael R. Solomon

Consumer Behavior, Leslie Lazar Kanuk, Leon G. Schiffman, 2011