| 1 | Global Marketing Concepts and approaches |
| 2 | Market Segmentation |
| 3 | Target market, Undifferentiated marketing, Differentiated Marketing, Niche Marketing |
| 4 | Market Positioning, Environmental Factors which affect market |
| 5 | The reasons of global marketing and Foreign Market Entry |
| 6 | Indirect and direct export, Export Management Companies, Piggybacking |
| 7 | Reasons for Overseas Production As Foreign Market Entry, Contract Manufacturing and Assembly. What are the advantages and disadvantages of Contract Manufacturing and Assembly? |
| 8 | Mid-term |
| 9 | Licensing, Franchising, advantages and disadvantages of Licensing of Franchising |
| 10 | Joint Venture and Strategic Alliances and What are the advantages and disadvantages of Joint Venture and Strategic Alliances? |
| 11 | Product Policies |
| 12 | Price Policies |
| 13 | Distribution Channel |
| 14 | Promotion: Advertising, Public Relations, Sales Promotion, Personal Selling. |
