<p>​<strong>Delightful Istanbul 2023 Summer School which is organized by Istanbul Aydin University, are offering innovator education experience to international students. One of the outstanding event of the program is where the students help with business models to the improvement of Türkiye&#39;s &quot;Smart Cities.&quot;</strong><br/></p><p><strong><br/></strong></p><p>Ideathon which is organized with the participation of 33 students, has organized with the collaboration of Fark Labs TEKMER and Arya Women Investment Platform at Maslak 42. The students who come from different universities across the world have developed solutions to the concept about Türkiye&#39;s smart cities within the scope of Integrated Marketing Communications class which was given by Assoc. Prof. Dr. Ali Efe IRALI.<br rtenodeid="14"/></p><p><br/></p><p>The students were divided into six different groups and developed business models for the promotion of Türkiye for domestic and for abroad. They created innovative processes under five different categories, including product development, customer acquisition, publicity, risk management and planning. Business development and marketing structures were discussed under the mentorship of six experts coming from Fark Labs and Arya who accompanied the students. Students coming from world-renowned universities such as ITMQ University, Estonian Entrepreneurship University of Applied Science, University College London, Romanian American University, Fachhochschule Dortmund, Peter The Great St. Petersburg Polytechnic University, Lomonosov Moscow State University, University of Bradford and Effectus University had the opportunity to work on a simulation where they had the opportunity to put the theoretical process into practice.<br/></p><p><br/></p><p>Ideathon provided students both with the opportunity to apply their knowledge and skills to real-world situations and to contribute to Türkiye&#39;s smart city vision. It was stated that activities like these aim to provide students with various skills in a global learning environment and to build bridges between societies by encouraging international cooperation and innovative thinking.<br/></p><p><br/></p><p><img src="/haberler/PublishingImages/IMG-20230802-WA0004.jpg" alt="IMG-20230802-WA0004.jpg" style="margin: 5px; width: 515px;"/><br/></p><p><img src="/haberler/PublishingImages/Pages/iau-delightful-summer-school-has-produced-inovative-ideas-for-smart-cities/362987457_18134218957305972_1698314502784997314_n.jpg" alt="362987457_18134218957305972_1698314502784997314_n.jpg" style="margin: 5px; width: 515px;"/><br/></p>