Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	The aim of this course is to analyze and describe all perspectives based on theoretical and conceptual foundations regarding advertising design. By making use of visitors, culture, instrumentalism, visual rhetoric and usage, advertisement usability can be ensured and the use of tools can be observed. Furthermore, it is aimed that students can analyze the advertisement text by making use of fields such as visual culture, semiotics, visual rhetoric and aesthetics and benefit from this information in the design process.
Course Content	In the content of the course, students acquire information about the effects of socio-cultural phenomena on design, target audience analysis, and theoretical approaches to visual communication design in the advertising design process. They also gain the ability to read and critically analyze existing advertising texts.

The aim of the course

The aim of this course is to analyze and describe all perspectives based on theoretical and conceptual foundations regarding advertising design. By making use of visitors, culture, instrumentalism, visual rhetoric and usage, advertisement usability can be ensured and the use of tools can be observed. Furthermore, it is aimed that students can analyze the advertisement text by making use of fields such as visual culture, semiotics, visual rhetoric and aesthetics and benefit from this information in the design process.

Course Content

In the content of the course, students acquire information about the effects of socio-cultural phenomena on design, target audience analysis, and theoretical approaches to visual communication design in the advertising design process. They also gain the ability to read and critically analyze existing advertising texts.

Learning Outcomes

Knows the theoretical knowledge, principles and concepts of visual communication design.
Describes the computer programs used for design with their features.
Understands the aesthetic rules of design.
Refers to New Media technologies.
Has the ability to identify, interpret and solve complex design problems of cultures and nations.
Knows the complex designs of cultures and nations scientifically, socially, economically, legally and politically.
Define national and international ethical rules, legislation and quality standards in the field of visual communication design.
Distinguish the features of works designed in the field of visual communication.
Analyzes methods and techniques related to the field of Visual Communication Design.
Examines and conveys the main lines of a visual communication design process.
Applies the tools and techniques required for visual communication design in the New Media environment.
Applies scientific research and development studies for visual communication design applications.
Uses the computer programs required by the field.
Analyzes, compares and applies multi-dimensional design with individual and collective studies in line with the determined needs.
Creates creative and powerful designs individually and / or in groups.
Synthesizes research and development projects with a critical approach in order to find solutions to problems in the field of visual communication design from various perspectives.
Synthesizes technological innovations competently within the field.
Defends the necessity of lifelong learning.
Compares scientific, social, economic, legal and political developments with theoretical knowledge, principles and concepts in the field of visual communication design.
Reinforces the research on the field with different perspectives.
Abstract and concrete concepts; transforms into creative thinking and makes innovative and original designs.
Synthesizes information about social sciences and related art disciplines and visual communication design.
It reinforces the aesthetic point of view.
Behaves in accordance with professional and ethical responsibility values.
Identifies the universal and social effects and legal issues of professional studies in the field.
Associates her/his knowledge on occupational health and safety with her own field.

Weekly Course Subjects

1	Introductory course, basic information about the content of the course
2	Multidimensional examination of the concept of advertising
3	Target audience in advertising
4	Visual representation and advertising
5	Theoretical approaches to visual communication - Visual rhetoric
6	Theoretical approaches to visual communication - Semiology
7	Theoretical approaches to visual communication - Visual framing, visual metaphor
8	Analysis of advertisements
9	Midterm exam week
10	Visualization of creative idea
11	Student Presentations - Ad analysis
12	Student Presentations - Ad analysis
13	Student Presentations - Ad analysis
14	Final exam week

Resources

1- Berger, John (1999). Görme Biçimleri. Metis yayıncılık, İstanbul.
2- Williamson, Judith (2001),Reklamların Dili: Reklamlarda Anlam ve İdeoloji, 1.basım, Ütopya yayınları, Ankara.
3- Barthes, Roland (2005). Göstergebilimsel Serüven, 4.baskı, YKY yayınları, İstanbul.

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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