| 1 | Introduction |
| 2 | Recognition of Brand World, Introduction to Brand Concept, Brand with Conceptual Dimension |
| 3 | Brand Positioning and Brand Identity (Logo, Slogan, Mascot, Character, Color, Packaging, etc.) |
| 4 | Fundamentals of Brand Building, Brand Personality, Brand Stories, Brand Image; Brand Management |
| 5 | Brand Equality: Awareness, Association, Perceived Quality, Brand Attitude, Loyalty; Branding Strategies |
| 6 | Sample Movie Review |
| 7 | Project Workshop - I |
| 8 | Strategic Brand Communication: Sales Development, Point of Purchase Communication, Direct Marketing, Personal Sales, Advertising, Marketing Directed Public Relations, Product Placement, Sponsorship |
| 9 | Midterm |
| 10 | Brand Strategy and Design Based on Symbolic Communication |
| 11 | Project Workshop - II |
| 12 | Project Workshop - III |
| 13 | presentations |
| 14 | presentations |
