Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Distance Learning
Does the course require compulsory or optional work experience?
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	The course aims to analyze visual and linguistic texts based on linguistics and semiotics theories. 1. The course has a 75% attendance requirement. Students who are absent in more than 25% of the courses (3 Courses) are automatically considered unsuccessful. Students who fall into absenteeism will not have the right to mid-term exams, finals and presentations. 2. Students who cannot attend the course are responsible for the subjects and techniques of the course they cannot attend. They are responsible for presenting the homework of the missed course. 3. Copying (copying all or part of the work of others) is not tolerated and is reported to student affairs as plagiarism. 4. The projects, studies and assignments submitted must be original and must be prepared by the students themselves. 5. Students are responsible for watching lectures and taking notes. 6. Students are responsible for submitting their homework on time and following the course announcements from the school system (Ubis, e-mail, etc.) coordinated by the instructor.
Course Content	It is about reading and interpreting through theoretical and practical examples of how and in what way the meaning is produced, especially in the visual design production process, by adhering to the visual culture elements, and the ways of seeing that are constantly changing in proportion to the effect of rapidly changing technology today. Visuals are analyzed in relation to concepts such as gender, beauty, identity, status and culture used in painting, photography, cinema and advertisements.

The aim of the course

The course aims to analyze visual and linguistic texts based on linguistics and semiotics theories. 1. The course has a 75% attendance requirement. Students who are absent in more than 25% of the courses (3 Courses) are automatically considered unsuccessful. Students who fall into absenteeism will not have the right to mid-term exams, finals and presentations. 2. Students who cannot attend the course are responsible for the subjects and techniques of the course they cannot attend. They are responsible for presenting the homework of the missed course. 3. Copying (copying all or part of the work of others) is not tolerated and is reported to student affairs as plagiarism. 4. The projects, studies and assignments submitted must be original and must be prepared by the students themselves. 5. Students are responsible for watching lectures and taking notes. 6. Students are responsible for submitting their homework on time and following the course announcements from the school system (Ubis, e-mail, etc.) coordinated by the instructor.

Course Content

It is about reading and interpreting through theoretical and practical examples of how and in what way the meaning is produced, especially in the visual design production process, by adhering to the visual culture elements, and the ways of seeing that are constantly changing in proportion to the effect of rapidly changing technology today. Visuals are analyzed in relation to concepts such as gender, beauty, identity, status and culture used in painting, photography, cinema and advertisements.

Learning Outcomes

Knows the theoretical knowledge, principles and concepts of visual communication design.
Describes the computer programs used for design with their features.
Understands the aesthetic rules of design.
Refers to New Media technologies.
Has the ability to identify, interpret and solve complex design problems of cultures and nations.
Knows the complex designs of cultures and nations scientifically, socially, economically, legally and politically.
Define national and international ethical rules, legislation and quality standards in the field of visual communication design.
Distinguish the features of works designed in the field of visual communication.
Analyzes methods and techniques related to the field of Visual Communication Design.
Examines and conveys the main lines of a visual communication design process.
Applies the tools and techniques required for visual communication design in the New Media environment.
Applies scientific research and development studies for visual communication design applications.
Uses the computer programs required by the field.
Analyzes, compares and applies multi-dimensional design with individual and collective studies in line with the determined needs.
Creates creative and powerful designs individually and / or in groups.
Synthesizes research and development projects with a critical approach in order to find solutions to problems in the field of visual communication design from various perspectives.
Synthesizes technological innovations competently within the field.
Defends the necessity of lifelong learning.
Compares scientific, social, economic, legal and political developments with theoretical knowledge, principles and concepts in the field of visual communication design.
Reinforces the research on the field with different perspectives.
Abstract and concrete concepts; transforms into creative thinking and makes innovative and original designs.
Synthesizes information about social sciences and related art disciplines and visual communication design.
It reinforces the aesthetic point of view.
Behaves in accordance with professional and ethical responsibility values.
Identifies the universal and social effects and legal issues of professional studies in the field.
Associates her/his knowledge on occupational health and safety with her own field.

Weekly Course Subjects

1	Origins of semiotics
2	Semiotics, indicators, and text
3	Semiotics and text, Linguistics semiotics-visual communication relationship What is visual communication about? What is the movie about?
4	Saussure Pierce and Barthes
5	Ways of Seeing and Reproduction of Image assignment of homework.
6	Ways of Seeing and Reproduction of Image
7	Reading through the art of painting in the visual field, first assignment submission
8	Midterm exam
9	Attracting Attention Techniques in Advertisements There Are
10	There Is No File With Representation Of Men And Women In Advertising Images
11	Semiotic theories, Barthes.
12	Art and image. There is no image loaded file in the visual design
13	Ad analysis examples
14	Final exam

Resources

1-Akerson, F. E. (2005). Göstergebilime giriş. Multilingual. Saussure, F. D. (1998). Genel Dilbilim Dersleri (Çev. Berke Vardar). Multilingual, Barthes, R., (2009), Göstergebilimsel Serüven, 5. baskı, çev. Mehmet Rifat, Sema Rifat, İstanbul, YKY. V. Propp,(1984) Masalın Biçimbilimi, Çev: MEHMET RİFAT — SEMA RİFA, BİLİM/FELSEFE/SANAT YAYINLAR Göstergebilimin ABC'si (Mehmet Rifat), Göstergebilime Giriş (Fatma Erkman- Akerson, Sinemada Anlam Yaratma (Seçil Büker), Pasajlar (Walter Benjamin), Gelenek ve Bireysel Yeti (T.S. Elliot), Göstergebilim (Bahar Dervişcemaloğlu), Göstergebilim (Pierre Guiraud), 20. Yüzyılda Dilbilim ve Göstergebilim Kuramları (Mehmet Rifat), Göstergebilimsel Serüven (Roland Barthes), Göstergebilim ve Gramatoloji (Jacques Derrida), Alımlama Göstergebilimi (Umberto Eco), Popüler Sinema ve Türler (Nilgün Abisel)

Öğr. Üyesi Ders Notları

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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