Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	The aim of this course is to provide the students with the ability to process theoretical knowledge related to the creative inquiry of visual communication design and to present and present the projects based on technology-based visualization.
Course Content	To develop writing skills in accordance with the principles of semiotics and to visualize using new media technologies.

Learning Outcomes

Knows the theoretical knowledge, principles and concepts of visual communication design.
Describes the computer programs used for design with their features.
Understands the aesthetic rules of design.
Refers to New Media technologies.
Has the ability to identify, interpret and solve complex design problems of cultures and nations.
Knows the complex designs of cultures and nations scientifically, socially, economically, legally and politically.
Define national and international ethical rules, legislation and quality standards in the field of visual communication design.
Distinguish the features of works designed in the field of visual communication.
Analyzes methods and techniques related to the field of Visual Communication Design.
Examines and conveys the main lines of a visual communication design process.
Applies the tools and techniques required for visual communication design in the New Media environment.
Applies scientific research and development studies for visual communication design applications.
Uses the computer programs required by the field.
Analyzes, compares and applies multi-dimensional design with individual and collective studies in line with the determined needs.
Creates creative and powerful designs individually and / or in groups.
Synthesizes research and development projects with a critical approach in order to find solutions to problems in the field of visual communication design from various perspectives.
Synthesizes technological innovations competently within the field.
Defends the necessity of lifelong learning.
Compares scientific, social, economic, legal and political developments with theoretical knowledge, principles and concepts in the field of visual communication design.
Reinforces the research on the field with different perspectives.
Abstract and concrete concepts; transforms into creative thinking and makes innovative and original designs.
Synthesizes information about social sciences and related art disciplines and visual communication design.
It reinforces the aesthetic point of view.
Behaves in accordance with professional and ethical responsibility values.
Identifies the universal and social effects and legal issues of professional studies in the field.
Associates her/his knowledge on occupational health and safety with her own field.

Weekly Course Subjects

1	Meeting and Introduction
2	Creativity and Creativity in Advertising
3	Developing Creative Perspective
4	How To Be Creative in Advertising Design
5	Basics of Ad Design: Logo, Layout, Key Visual
6	Design for a Fictive Brand
7	Logo Design I
8	Logo Design II
9	Midterm
10	Print Ad Design I
11	Print Ad Design II
12	Presentations I
13	Presentations II
14	Presentations III

Resources

Rudolf Arnheim, Görsel Düşünme, İstanbul: Metis Yayıncılık, 2009
Doğan Günay, Alev Parsa, Görsel Göstergebilim, İmgenin Anlamlandırılması, Es Yayınları, 2013
Pierre Guiraud, çevirmen: Mehmet Yalçın, İmge Kitabevi, 2016

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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