Ders Planı

CLASS 1

CLASS 2

Lesson plan /

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	This course aims to describe visual identity design. It also aims to create desired images and impressions.
Course Content	Urban planning, ethnology, graphic design and different approaches of sciences of communication. The relationship between urban visual identity and the discipline of communication. Different dimensions of urban visual identity. Comparison of physical visual identity and graphical visual identity and examples of their practice.

Learning Outcomes

Knows the theoretical knowledge, principles and concepts of visual communication design.
Describes the computer programs used for design with their features.
Understands the aesthetic rules of design.
Refers to New Media technologies.
Has the ability to identify, interpret and solve complex design problems of cultures and nations.
Knows the complex designs of cultures and nations scientifically, socially, economically, legally and politically.
Define national and international ethical rules, legislation and quality standards in the field of visual communication design.
Distinguish the features of works designed in the field of visual communication.
Analyzes methods and techniques related to the field of Visual Communication Design.
Examines and conveys the main lines of a visual communication design process.
Applies the tools and techniques required for visual communication design in the New Media environment.
Applies scientific research and development studies for visual communication design applications.
Uses the computer programs required by the field.
Analyzes, compares and applies multi-dimensional design with individual and collective studies in line with the determined needs.
Creates creative and powerful designs individually and / or in groups.
Synthesizes research and development projects with a critical approach in order to find solutions to problems in the field of visual communication design from various perspectives.
Synthesizes technological innovations competently within the field.
Defends the necessity of lifelong learning.
Compares scientific, social, economic, legal and political developments with theoretical knowledge, principles and concepts in the field of visual communication design.
Reinforces the research on the field with different perspectives.
Abstract and concrete concepts; transforms into creative thinking and makes innovative and original designs.
Synthesizes information about social sciences and related art disciplines and visual communication design.
It reinforces the aesthetic point of view.
Behaves in accordance with professional and ethical responsibility values.
Identifies the universal and social effects and legal issues of professional studies in the field.
Associates her/his knowledge on occupational health and safety with her own field.

Weekly Course Subjects

1	Introduction to city, cultural structure and identity.
2	Visual identity as a way of communication.
3	Urban brand and visual identity
4	Logotype as an element of visual identity
5	The importance of city logos
6	Language and discourse of urban logos
7	Urban transformation urban identity. Examples of some practices.
8	Midterm exam- The effects of urban design on urban identity.
9	The character of urban identity in time
10	The connection between city, identity and globalization
11	Itinerant images of cities
12	Socio-cultural geography of urban places.
13	Local projects in terms of urban visual identity.
14	Local projects in terms of urban visual identity.

Resources

1-Filiz Susar, Pınar Eraslan Yayınoğlu, Kent, Görsel Kimlik ve İletişim, Umuttepe Yayınları.

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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