Ders Planı

CLASS 2

Lesson plan / INRODUCTION TO VISUAL COMMUNICATION

Lesson Information

Course Credit	3.0
Course ECTS Credit	6.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	This course aims to provide the students with necessary skills to read and analyse daily symbols, signs and images. It also aims to teach them how to assign meanings to symbolic events while generating new meanings and ideas.
Course Content	Underlying language of visual communication. Icons, symbols, signs. Visual examples of underlying language of visual communication such as design, photography and advertisements.

Learning Outcomes

Knows the theoretical knowledge, principles and concepts of visual communication design.
Describes the computer programs used for design with their features.
Understands the aesthetic rules of design.
Refers to New Media technologies.
Has the ability to identify, interpret and solve complex design problems of cultures and nations.
Knows the complex designs of cultures and nations scientifically, socially, economically, legally and politically.
Define national and international ethical rules, legislation and quality standards in the field of visual communication design.
Distinguish the features of works designed in the field of visual communication.
Analyzes methods and techniques related to the field of Visual Communication Design.
Examines and conveys the main lines of a visual communication design process.
Applies the tools and techniques required for visual communication design in the New Media environment.
Applies scientific research and development studies for visual communication design applications.
Uses the computer programs required by the field.
Analyzes, compares and applies multi-dimensional design with individual and collective studies in line with the determined needs.
Creates creative and powerful designs individually and / or in groups.
Synthesizes research and development projects with a critical approach in order to find solutions to problems in the field of visual communication design from various perspectives.
Synthesizes technological innovations competently within the field.
Defends the necessity of lifelong learning.
Compares scientific, social, economic, legal and political developments with theoretical knowledge, principles and concepts in the field of visual communication design.
Reinforces the research on the field with different perspectives.
Abstract and concrete concepts; transforms into creative thinking and makes innovative and original designs.
Synthesizes information about social sciences and related art disciplines and visual communication design.
It reinforces the aesthetic point of view.
Behaves in accordance with professional and ethical responsibility values.
Identifies the universal and social effects and legal issues of professional studies in the field.
Associates her/his knowledge on occupational health and safety with her own field.

Weekly Course Subjects

1	Fundamentals of visual communication.
2	Principles of design and visual communication
3	Gestalt: The difference between looking and seeing.
4	Symbol, icon and sign.
5	Meanings and functions of symbols
6	Pictograms
7	Description, types, tools and techniques of illustration
8	Midterm exam Typography
9	Typographic characters
10	Basic typographic rules
11	Print techniques
12	Weak/powerful ways of print techniques
13	Visual identity
14	Basic principles of visual identity: emblem, logotype and diferences between them.

Resources

Öztuna, H.Yakup. Görsel İletişimde Temel Tasarım. İstanbul: Yorum Sanat ve Yayıncılık, 2007.

Uçar, Tevfik Fikret. Görsel İletişim ve Grafik Tasarım. İstanbul: İnkılap Kitapevi, 2004.

Becer, Emre. İletişim ve Grafik Tasarımı. Ankara: Dost Kitapevi, 2006.

Banar, Seçil. İletişim Ortamları Tasarımı. Eskişehir: Anadolu Üniversitesi Yayınları Yayın No: 2680, 2013.

Altunay, Alper. Görsel Estetik. Eskişehir: Anadolu Üniversitesi Yayınları Yayın No: 1974, 2014.

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

ABOUT IAU

COMMITTEE

PUBLICATIONS

MEDIA CENTER