Ders Planı

CLASS 4

Lesson plan /

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator	Instructor KAAN CAN UYANIK
Instructor (s)
Course Assistant	, Prof.dr . Dilaver Tengilimoğlu ,Marketing prf. dr. Cemal YÜKSEL

Purpose and Content

The aim of the course	Knowledge and skills in the management of health institutions related to management, production, human resources, finance, accounting, marketing, patient and public relations, quality and patient safety, occupational health and safety, information technology, health insurance and so on. areas.
Course Content	Marketing, the concept of marketing in health care, characteristics of health care marketing, differences from other industries, factors affecting the history and development of health care marketing, the reasons of health care marketing. Consumer, customer and patient concepts; Health Services Market Market Segmentation and Demand Management of Consumers Classification and Consumer Basis Affecting Behavior Factors, Types of Consumer Purchasing Behavior, intermediary firms reprimanding in health services.

The aim of the course

Knowledge and skills in the management of health institutions related to management, production, human resources, finance, accounting, marketing, patient and public relations, quality and patient safety, occupational health and safety, information technology, health insurance and so on. areas.

Course Content

Marketing, the concept of marketing in health care, characteristics of health care marketing, differences from other industries, factors affecting the history and development of health care marketing, the reasons of health care marketing. Consumer, customer and patient concepts; Health Services Market Market Segmentation and Demand Management of Consumers Classification and Consumer Basis Affecting Behavior Factors, Types of Consumer Purchasing Behavior, intermediary firms reprimanding in health services.

Learning Outcomes

To have current theoretical and applied knowledge for all application areas of audiology.
To be able to carry out hearing and balance screening programs.
Knowing human anatomy, physiology, biochemistry, embryology, genetics, histology, microbiology, radiology, otological and neurological diseases, interpreting audioovestibular test results with up-to-date evidence-based information, reporting, directing for therapeutic purposes, rehabilitation planning, implementation, follow-up, change and terminate when necessary being
Gaining the ability to perform diagnostic tests in the field of audiology.
To be able to interpret the data about Clinical/ Vestibular/ Industrial / Rehabilitative Audiology to define problems, to develop contemporary solutions.
Gaining the skills of sound physics and psychoacoustic concepts, indication of hearing aid / implant, selection, adaptation and performing applications during surgery and ear otoscopy and ear canal plug cleaning
To learn the professional legislation of audiology.
To work in cooperation with other professional groups.
Designing audiology profession services in an accurate manner for the purpose and result, identifying, defining, collecting, interpreting, preparing reports, archiving, generating contemporary solutions to problems.
On the basis of lifelong learning philosophy, gaining the ability to constantly renew oneself by following the developments in science.
Gaining the ability to make career planning and human resources applications before graduation.
To gain the awareness of being a member of professional associations, to be able to organize projects to raise awareness that are integrated with the society and the sector.
To be able to inform the relevant institutions about subjects related to their profession.
Contributing to social responsibility projects to increase the awareness of the society on hearing and balance disorders.
Gaining the ability to use communication technologies, media and social media for a purpose.
Acquiring a foreign language to follow the basic and professional developments.
To act in accordance with social, scientific and cultural values in the stages of applying, interpreting and announcing the results of ethical values and competencies specific to the field.
Having sufficient consciousness about the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety
Gaining the ability to conduct multidisciplinary teamwork with ethical principles.

Weekly Course Subjects

1	marketing and value concept, Malow value concept self-realization modern and classic marketing concepts
2	creating value in marketing, internal and external customer relations marketing in health
3	customer relations and relational marketing in health
4	strategic marketing in health tactical marketing
5	strategic marketing in health tactical marketing
6	tactical marketing in marketing
7	customer relations and health, medical, elderly, digital, marketing health and marketing of innovation and kaizen concepts
8	customer relations and health, medical, elderly, digital, marketing health and marketing of innovation and kaizen concepts
9	presentations
10	presentations
11	presentations
12	presentations
13	innovation and digital marketing
14	innovation and digital marketing

Resources

1-Sağlık Hizmetleri Pazarlaması, Prof. Dr. Dilaver TENGİLİMOĞLU
2- Pazarlama İşletmeleri, Prof. Dr. Cemal YÜKSEL
3-Büyük markalar büyük hatalar

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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