Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	The aim of this course is to educate students who know how to make the requirements of public relations profession in terms of social order, understand the ethical dimension of communication, know the practices and limitations, know about the current ethical situation and rules in public relations.
Course Content	The definition of ethics and basic information about professional ethics, ethical principles of public relations profession, ethics in public relations campaigns, international ethical laws of public relations, public relations associations and ethical problems of public relations are discussed.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Ethics concept
2	Factors Increasing the Importance of the Concept of Ethics
3	Types of Ethics (Individual Ethics, Social Ethics, Global Ethics, Professional Ethics)
4	Medyayla Etik İşleri
5	Bir Meslek Olarak Halkla İlişkiler
6	Halkla İlişkiler Mesleğinin İlkeleri (Müşteriye veya İşverene Karşı Sorumluluk, Medyaya Karşı Sorumluluk, Topluma Karşı Sorumluluk, Meslektaşlara Karşı Sorumluluk)
7	Halkla İlişkiler Mesleğinde Etik Anlayışı
8	Midterm Exam
9	Ethics in Public Relations Campaigns: Social Responsibility Projects
10	Ethical Approaches in Public Relations (Situational Ethical Approach, Non-Situational Ethical Approach)
11	International Ethical Laws of Public Relations: Athens Law, Lisbon Law, Rome Declaration
12	Public Relations Associations: IPRA, PRSA, CERP, IQPR, HID, HDD, PRCI, TUHID
13	Possible Ethical Problems in Public Relations
14	Ethics in Crisis Periods

Resources

Sayımer, İ. & Yayınoğlu, E.P. (2008). Halkla İlişkiler ve Reklam Üzerine Etik Değerlendirmeler. İstanbul: Beta Basım Yayım
Işık, M. (2018). İletişim ve Etik. İstanbul: Eğitim Kitabevi
Bülbül, R. (2004). Halkla İlişkiler. Ankara: Nobel Yayın Dağıtım
Tengilimoğlu, D. & Öztürk, Y. (2011). İşletmelerde Halkla İlişkiler. İstanbul: Seçkin Yayıncılık
Okay, A. & Okay, A. (2012). Halkla İlişkiler Kavram Strateji ve Uygulamaları. İstanbul: Der Yayınları

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CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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