| 1 | Introduction |
| 2 | A Conceptual and Theoretical Overview of Public Relations |
| 3 | Strategic Communication and Public Relations Approaches |
| 4 | Stakeholder Theory in the Context of Strategic Communication Management |
| 5 | Relation Theory: System theory, situational theory, conflict of interest |
| 6 | Theories of Behavior and Cognition: Theory of action, theory of social change, theory of spread, theory of social learning, detailed model of preparedness |
| 7 | Public Relations Theories: Ronnenberger and Rühl's Theory, Constructivist Approaches, Agreement Oriented Approaches |
| 8 | Organizational Theory Approaches: Public Relations as Communication Management, Four Public Relations Models of Grunig and Hunt |
| 9 | Ara sınav |
| 10 | Excellent Public Relations Theory, Excellent Public Relations Research and Elements of Excellent Public Relations |
| 11 | Situational Model, game theory |
| 12 | Public Relations / Communication Campaign Types and Models |
| 13 | A Perspective on Mass Communication Theories: Two-stage flow theory, agenda-setting theory, silence spiral, framing |
| 14 | Approaches to Public Relations and Media Interaction |
