Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	The aim of this course is to provide the students with the basic information about management and organization, management theories and functions by teaching the modern management concepts and applications to make the student competent.
Course Content	This course covers the definition of management and basic information about management, historical background of management, management theories, organizational behavior, human factor in organizations, conflict and time management.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Basic concepts used in management and organization and the role of public relations
2	Introduction to Business: business functions and business establishment
3	Management, Management skills, Manager and Leader concepts
4	History of Management Thought, Development of Management Thought: Classical Management Approaches
5	Development of Management Thought: Scientific Management Approach
6	Development of Management Thought: Neo-Classical Management Approaches
7	Development of Management Thought: Modern Management Thought
8	Midterm
9	Development of Management Thought: Post-Modern Management Approaches
10	Management Functions: Planning
11	Management Functions: Organization
12	Management Functions: Guidance
13	Management Functions: Coordination
14	Management Functions: Audit

Resources

Koçel, Tamer. İşletme Yöneticiliği. İstanbul: Beta Yayınları, 2003.
Mucuk, İsmet. Temel İşletme Bilgileri. İstanbul: Türkmen Kitabevi. 2015
Genç, Nurullah. Yönetim ve Organizasyon. Ankara: Seçkin Yayınları, 2007.
Öztekin, Ali. Yönetim Bilimi. Ankara: Siyasal Kitabevi, 2002.
Eren, Erol. Yönetim ve Organizasyon. İstanbul: Beta Yayınları, 2016.
Ertürk, Mümin. İşletmelerde Yönetim ve Organizasyon. İstanbul: Beta Yayınları, 2013.

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

ABOUT IAU

COMMITTEE

PUBLICATIONS

MEDIA CENTER