1 | Meeting, term summary and general sectoral information |
2 | Processing of Public Relations practices in the financial sector as a subject, subject management and crisis communication as a competency. Submitting the end-of-year report homework. |
3 | Processing of Public Relations practices in FMCG sector as a subject, marketing PR process as a competency, crisis communication workshop |
4 | Processing of Public Relations practices in industry and industrial sectors, brand management process as competence, discussion of examples from the sector. |
5 | Processing of Public Relations practices in sensitive sectors such as pharmaceuticals and tobacco as a subject, the process of creating an integrated communication plan as a competency, brand creation workshop. |
6 | Processing the Public Relations practices in the food sector as a subject, the communication process of the institution as a competence, discussing the examples from the sector |
7 | Processing of Public Relations practices in the energy sector as a subject, preparation of communication plan budget as competence, employee brand workshop. |
8 | Processing of Public Relations practices in the education sector as a subject and B2B marketing communication process as a competency |
9 | MIDTERM |
10 | Processing of Public Relations practices in the entertainment industry as a subject, research preparation and reading process as competence, new product launch workshop |
11 | Workshop on Public Relations practices in the technology sector, the process of preparing a business plan as a competency, preparing a sponsorship file |
12 | Influencer marketing workshop on PR practices in the field of politics as a subject, leadership and sustainability communication process as competence |
13 | Workshop on Public Relations practices in the field of country promotion, digital marketing process as competence, election campaign preparation |
14 | Processing of Public Relations practices in the field of civil society as a subject, submission of term papers in the last two hours. |