Ders Planı

CLASS 1

CLASS 2

CLASS 3

Lesson plan /

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	This course aims to provide students effective communication skills in English.
Course Content	Students study English skills- reading,writing, speaking and listening. This course aims to provide professional language skills.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Introduction
2	Introducing oneself in business English
3	Use of professional English in job interviews
4	The rate and functioning of communication-based professions in the world and the importance of English in this process
5	Examining the differences in terminology used according to communication-based professions
6	Daily uses of written business English
7	Revision of the previous lectures
8	Midterm
9	Reading reports and charts in English
10	Discussion in English on written, visual and audio materials from different sectors
11	Following current professional developments in the field of communication from English sources
12	Preparing presentations in line with Business English and conveying the subject effectively
13	Revision of the previous lectures
14	Revision

Resources

Bill Mascull - Business Vocabulary in Use
Maryann V. Piotrowski - Effective Business Writing
Simon Sweeney - English for Business Communication

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

ABOUT IAU

COMMITTEE

PUBLICATIONS

MEDIA CENTER