Ders Planı

CLASS 3

Lesson plan / APPLIED PUBLIC RELATIONS DESIGN

Lesson Information

Course Credit	3.0
Course ECTS Credit	4.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Programme Elective
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	S
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	This course aims to carry out creative and supreme graphic design projects using such various expression methods as photography, typography and illustration.
Course Content	Unveiling students’ imagination with introduction to professional graphic design. Preparing experimental projects by focusing on creativity and new approaches.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Fundamentals of vector based programming (Adobe illustrator and FreeHand)
2	Generating a new document.
3	Basic concepts and choosing logic.
4	Drawing tools
5	Drawing tools
6	The logic of group and layer.
7	Text properties
8	Midterm exam
9	Brush and symbol techniques, Working with colours and patterns.
10	Working with pictures
11	Scaling objects.
12	Panels
13	File operations
14	View

Resources

Uçar, Tevfik Fikret. Görsel İletişim ve Grafik Tasarım. İstanbul: İnkılap Kitapevi, 2004.

Kınık, Mustafa. Grafik Tasarım & Üretim Teknolojileri. İstanbul: Asil Yayınları, 2005.

Weill, Alain. Grafik Tasarım. İstanbul: YAPI KREDİ YAYINLARI, 2008.

Vit, Armin ve Bryony Gomez-Palacio. Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design. 2009.

Sherin, Aaris. SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients (Design Field Guide). 2008.

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Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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