Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	This course aims to reveal the relations of public relations with the press. To describe the interaction between public relations and journalism with radio and their fields of activity.
Course Content	Being successful in public relations practices, which promotes the organization, improves its image and delivers the messages correctly to the target audience, is able to maintain their relations with the media in a good way. While the media meets the need to obtain information from the news source, the public relations specialist also ensures that the institution where it works is included in the media. This course includes informative materials that can be prepared for the media in terms of public relations. The activities of public relations for the audiovisual press will be informed in detail.

The aim of the course

This course aims to reveal the relations of public relations with the press. To describe the interaction between public relations and journalism with radio and their fields of activity.

Course Content

Being successful in public relations practices, which promotes the organization, improves its image and delivers the messages correctly to the target audience, is able to maintain their relations with the media in a good way. While the media meets the need to obtain information from the news source, the public relations specialist also ensures that the institution where it works is included in the media. This course includes informative materials that can be prepared for the media in terms of public relations. The activities of public relations for the audiovisual press will be informed in detail.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Media Concept
2	Public relations and media relations
3	Public relations tools
4	The relationship between public relations and journalism
5	Views on the interaction between public relations and journalism
6	Preparation of informative materials for the press
7	Press articles
8	Ara Sınav
9	Press conference
10	Press trip
11	Press interview
12	Use of the Internet to inform the press
13	Using informative material for audiovisual media
14	Relations with the media in crisis situations

Resources

1-Deniz Akbulut, Halkla İlişkiler Perspektifinden Medya. İstanbul: Der Yayınları (2017)
Aydemir Okay& Ayla Okay, Halkla İlişkiler ve Medya. İstanbul: Derin Yayınları (2013)

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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