Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	It is aimed to learn the basic concepts of intercultural communication and to analyze the reflections of globalization and intercultural differences on advertising.
Course Content	Explaining the concepts related to intercultural communication, globalization, marginalization, cultural indicators in advertisements.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Definitions related to the concept of culture
2	Classification of culture
3	Intercultural communication definition
4	The concept of globalization
5	Globalization and intercultural communication
6	Critical studies in cultural field
7	mid term
8	Intercultural communication and advertising
9	Examining the cultural values of different countries
10	Examination of cultural indicators used in advertising with examples
11	Examination of cultural indicators used in advertising with examples
12	Student presentations
13	Student presentations
14	General theoretical evaluation

Resources

1-Bauman, Zygmunt. Küreselleşme, İstanbul:Ayrıntı Yayınları, 2010.

2 -Küçükerdoğan, Rengin. Reklamda Kültürlerarasılık: Reklam İletişiminde Yerel Küresel Göstergeler. İstanbul: Es Yayınları, 2009.

3-Çelik, Candan. Uluslarası Reklamcılıkta Kültürün Etkileri.İstanbul: İstanbul Üniversitesi Basımve yayınevi Müdürlüğü,2005.

4- Mora, Necla. Kültürlerarası İletişim Bağlamında İnsana Dair Duygular ve Ritüeller. İstanbul: Nobel akademik yayıncılık, 2011.

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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