Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	Communicates the importance of following the technological developments in the communication process. Teaches how organizations and individuals can communicate effectively with social stakeholders in maintaining their reputation and market share in digital environment.
Course Content	Technological developments in internet and virtual environment are examined. Internet and virtual environment applied in public relations studies are examined. The ways in which the relations with social stakeholders in the Internet and virtual environment are handled. The provision of reputation in the virtual environment and crisis communication are explained.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Digital Transformation and Public Relations
2	Data
3	Digital PR Ecosystem
4	Media Relations
5	Social Media
6	Social Media
7	Digital Content and Creativity
8	Midterm
9	Effectors
10	Digital Marketing
11	Paid Media
12	Corporate Digital PR
13	Corporate Social Networks
14	Measurement and Reporting

Resources

1-İdil Sayımer, Sanal Ortamda Halkla İlişkiler. İstanbul: Beta Yayınları (2009)
Aybike Pelenk Özel& Nuray Yılmaz Sert, Dijital Halkla İlişkiler. İstanbul: Derin Yayınları (2015)
Murat Koçyiğit, Dijital Halkla İlişkiler ve Online Kurumsal İtibar Yönetimi. Konya: Eğitim Yayınevi (2017).

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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