Ders Planı

CLASS 3

Lesson plan / ANALYSIS OF ADVERTISING CAMPAIGNS

Lesson Information

Course Credit	3.0
Course ECTS Credit	4.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Programme Elective
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	S
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)	Instructor BENİAN KALAFATOĞLU
Course Assistant

Purpose and Content

The aim of the course	Informing about how they could analyze the advertisement campaigns in different perspectives with the event analysis
Course Content	Could have information about the subject that how an advertisement campaign would be considered. They could specialize in advertisement planning and administration course

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	The principles of a successful advertiesement campaign
2	The different methods in advertisement campaign analysis
3	The different methods in advertisement campaign analysis
4	The analysis of advertisement campaigns according to the target people.
5	The visiual persuasion in advertisement campaigns
6	The effects of humour in advertisement
7	The basic monitors in our recents advertisement campaigns
8	The effies events
9	The effies events
10	The effies events
11	The analysis of the international advertisement campaigns
12	The analysis of the international advertisement campaigns
13	The analysis of the international advertisement campaigns
14	Political advertisement anlysis’

Resources

1-Ders notları, reklam filmleri ve dokümanları
Paul Rutherford,. Yeni İkonalar, Çev.Mustafa K. Gerçeker,İstanbul, Yapı Kredi Yayınları, 1996
Judith Williamson. Reklamların Dili: Reklamlarda Anlam ve İdeoloji, Çev: Ahmet Fethi, Ankara, Ütopya Yayınevi, 2001

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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