1 | The importance of marketing strategy, approaches to marketing understanding |
2 | Explanation of consumer, customer, buyer, consumption, desires and needs, consumer behavior concepts |
3 | Consumer Behavior Models and the relationship between consumer behavior and marketing strategy. |
4 | Psychological Factors Affecting Consumer Behavior: Learning and memory |
5 | Psychological Factors Affecting Consumer Behavior Motivation, interest |
6 | Psychological Factors Affecting Consumer Behaviors Perception and Attitude |
7 | Psychological Factors Affecting Consumer Behavior: Personality and self |
8 | Midterm |
9 | Psychological Factors Affecting Consumer Behavior: Values and Lifestyle |
10 | Socio-Cultural Factors Affecting Consumer Behavior: culture and subculture |
11 | Socio-Cultural Factors Affecting Consumer Behavior: social class |
12 | Socio-Cultural Factors Affecting Consumer Behaviors: counseling (reference) groups and family |
13 | Consumer Purchasing Process and post-purchase behavior |
14 | Consumer Purchasing Process and post-purchase behavior |