Lesson plan /

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course Raise students who make research about consumer’s behaviors and also follow the current news about this issue and raise students who will use this information.
Course Content Covers the impact of motivation, perception and attitudes on consumer behavior by combining them with the terms such as family, class, group, and thought leadership, technology, culture and consumer behavior.

Weekly Course Subjects

1The importance of marketing strategy, approaches to marketing understanding
2Explanation of consumer, customer, buyer, consumption, desires and needs, consumer behavior concepts
3Consumer Behavior Models and the relationship between consumer behavior and marketing strategy.
4Psychological Factors Affecting Consumer Behavior: Learning and memory
5Psychological Factors Affecting Consumer Behavior Motivation, interest
6Psychological Factors Affecting Consumer Behaviors Perception and Attitude
7Psychological Factors Affecting Consumer Behavior: Personality and self
8Midterm
9Psychological Factors Affecting Consumer Behavior: Values and Lifestyle
10Socio-Cultural Factors Affecting Consumer Behavior: culture and subculture
11Socio-Cultural Factors Affecting Consumer Behavior: social class
12Socio-Cultural Factors Affecting Consumer Behaviors: counseling (reference) groups and family
13Consumer Purchasing Process and post-purchase behavior
14Consumer Purchasing Process and post-purchase behavior

Resources

1- İslamoğlu, A.Hamdi ve Remzi Altunışık. Tüketici Davranışları. İstanbul: Beta Yayınları, 2010.

2- Odabaşı, Yavuz. Tüketici Davranışları. Istanbul: Mediacat Yayınları, 2011.