Ders Planı

Lesson Information

Course Credit	3.0
Course ECTS Credit	4.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Course Assistant

Purpose and Content

The aim of the course	To teach the concepts of image and image management. To teach the importance of image during branding process. To transfer the effective use of integrated marketing communication at image management.
Course Content	Brand and branding concepts are taught. Image and image management concepts are taught. Image forming values are examined. The importance of image during branding process is transferred. Image types are examined. The relation between image management and public relations is studied. The process using the Public Relations in image management is transferred. Personal image management is explained. Corporate image management is examined. The process of crisis at Image Management is explained.

The aim of the course

To teach the concepts of image and image management. To teach the importance of image during branding process. To transfer the effective use of integrated marketing communication at image management.

Course Content

Brand and branding concepts are taught. Image and image management concepts are taught. Image forming values are examined. The importance of image during branding process is transferred. Image types are examined. The relation between image management and public relations is studied. The process using the Public Relations in image management is transferred. Personal image management is explained. Corporate image management is examined. The process of crisis at Image Management is explained.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Definition of the image concept
2	Definition of the concept of image management
3	Relationship of image management and reputation management
4	Relationship of image management and brand management
5	Image types
6	Corporate image
7	Image transfer
8	Image change
9	Advertising at Image Management
10	Public Relations at Image Management.
11	Target people at Image Management
12	Research and evaluation at Image Management
13	Successful national brand analysis at Image Management
14	Successful international brand analysis

Resources

Suna kabadayı, "kişisel imaj yönetimi", Gönül Budak, Gülay Budak, “İmaj Mühendisliği Vizyonundan Halkla İlişkiler”,İzmir,2010,Bilgehan Gültekin, “Halkla İlişkilerde Etkinlik Yoluyla İmaj Oluşturulması”, İstanbul, 2006,Lale Bilgin,”Olumlu İmaj Yaratmak –Halkla İlişkiler”,İstanbul, 2010

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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