Ders Planı

CLASS 3

Lesson plan / RESEARCH METHODS IN COMMUNICATION

Lesson Information

Course Credit	2.0
Course ECTS Credit	5.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)	Assoc. Prof. (Ph.D.) AYŞEGÜL AKAYDIN AYDIN
Course Assistant

Purpose and Content

The aim of the course	Types and process of science and scientific research is intended to teach.
Course Content	Science, social sciences and different paradigms, scientific research project process and fundamental conceptions; evaluation of sources, (General information); Qualitative Research Methods; Quantative Data Capture Methods, Analysis of Datas, writing an report for an research.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Practical bases of knowledge, science and problem solving that form the basis of the research concept
2	Steps of scientific method and research concept
3	Types of research models
4	Hypothesis and Hypothesis Concepts
5	Dependent Independent and Control Variable
6	The concept of measurement with data acquisition methods
7	Scale Types
8	Midterm
9	Concepts of the universe and sample in scientific research
10	Sampling methods used in sample selection
11	Differences between quantitative and qualitative research
12	Phenomenology in Embedded Research, Embedded Theory, Culture Analysis and Case Study
13	Preparing a questionnaire in qualitative research
14	Types of closed, open and multiple choice questions included in the questionnaire

Resources

1- KARASAR, Niyazi. Araştırmalarda Rapor Hazırlama, Altıncı Baskı, 3A Araştırma Eğitim Danışmanlık Ltd., Ankara: 1994.

2- KARASAR, Niyazi. Bilimsel Araştırma Yöntemleri, Altıncı Baskı, 3A Araştırma Eğitim Danışmanlık Ltd., Ankara: 1994.

3- GERAY, Haluk. Toplumsal Araştırmalarda Nicel ve Nitel Yöntemlere Giriş. Ankara: Siyasal, 2004.

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Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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