Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	The main objective of the course is to enable students to comprehend about basic concepts about public opinion research and to be able to manage research process.
Course Content	The content of the course has consists of public opinion research concept, models and types of research, how to reach data resources and questionnaire design.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Conceptual dimension of public opinion.
2	Emergence of public opinion concept through historical process.
3	Theoretical approaches to public opinion concept
4	Psychological factors in the formation of public opinion
5	Cultural factors in the formation of public opinion
6	Institutional factors in the formation of public opinion
7	Formation of public opinion in social communication.
8	Mid-term exam
9	Agenda setting theory
10	Formation of public opinion and the mass media
11	Civilian society and media
12	Communication between institutions and public opinion
13	Social reflections of persuasion and propaganda
14	Overlooking the public opinion researches in international standards.

Resources

1- Aziz, Aysel (2011). Sosyal Bilimlerde Araştırma Yöntemleri ve Teknikleri. 6.bas., Nobel Yayınları: Ankara
2- Güz, Nurettin, (2005). Haberde Yönlendirme ve Kamuoyu Araştırmaları. Nobel Yayınları: Ankara
3- Yayınoğlu, Pınar E. (2005). Halkla İlişkilerde Araştırma. Birsen Yayınevi: İstanbul
4- Lake, Celinda C. (2008). Kamuoyu Araştırmaları. (Çev. Nurettin Güz) 2. Bas., Eğitim Kitabevi: Konya
5- Baş, Türker (2013). Anket: Nasıl Hazırlanır?, Nasıl Uygulanır?, Nasıl Değerlendirilir? 7. Bas., Seçkin Yayıncılık: Ankara

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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