Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	Public relations is the function of managing an institution's communication process. The Agency conducts its communication activities for employees, stakeholders and the target audience. The aim of this course is to provide the students with information about how to manage communication activities for different purposes and different target groups.
Course Content	In this course, the basic concepts of corporate public relations and institutional communication are given, in-house communication with public relations practice, sponsorship, corporate social responsibility, corporate advertising etc. communication activities will be included.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Corporate public relations concept
2	The concept of institutionalization and the purpose of institutionalization
3	Corporate communication concept
4	Internal target audience in public relations
5	Internal communication
6	Methods and tools used in the implementation of internal public relations
7	Sponsorship
8	Ara Sınav
9	Corporate social responsibility
10	Corporate advertising
11	Marketing communication (MPR)
12	Image management
13	Reputation management
14	Crisis communication

Resources

1-Ayla Okay&Aydemir Okay, Halkla İlişkiler Kavram Strateji ve Uygulamaları. İstanbul: Der Yayınları (2012)
Filiz Balta Peltekoğlu, Halkla İlişkiler Nedir? İstanbul: Beta Yayınları (2005)
Aylin Pira, Halkla İlişkiler İçin Okumalar. İstanbul: Dönence Yayınları (2005)
Mete Çamdereli, Ana Çizgileriyle Halkla İlişkiler. İstanbul: Salyangoz Yayınları (2005)
Yeşim Kalyon, Halkla İlişkiler. Ankara: Nobel Yayınları (2006)
Ahmet Yatkın, Halkla İlişkiler ve İletişim. Ankara: Nobel Yayınları (2006)

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

ABOUT IAU

COMMITTEE

PUBLICATIONS

MEDIA CENTER