Ders Planı

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Lesson plan / INTEGRATED MARKETING COMMUNICATION

Lesson Information

Course Credit	3.0
Course ECTS Credit	5.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Course Assistant

Purpose and Content

The aim of the course	The goal of this lecture is to teach the students assessing the appropriate marketing mix, to examine the role of communication and develop appropriate marketing strategies fort the facts.
Course Content	Elements of marketing communications, advertising, public relations, sales, information about direct marketing.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Historical Development of Integrated Marketing Communication
2	Properties of Integrated Marketing Communication
3	Development Reasons of Integrated Marketing Communication
4	Communication advantages of Integrated Marketing
5	Complications of Integrated Marketing Communication
6	Applications of Prometions
7	Ingredient of Marketing Mix Subjects and Communication Skills in marketing
8	Midterm Exam
9	Integrated Marketing Communication and Organisation
10	Integrated Marketing Models
11	Sales promotion and advertising
12	Researches in integrated marketing
13	Direct Marketing and Personel Selling
14	Internet and Marketing

Resources

1-Yavuz Odabaşı, Mine Oyman, "Pazarlama iletişimi yönetimi",İstanbul, 2010

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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