Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	The aim of the course is to make the students to conduct sector-market and target audience researches in the field of public relations and to analyze and interpret them.
Course Content	The intensity of competition in the sector necessitates research to determine the market and target audience. In field studies, it is important to collect data for the market and target audience and make a statistical estimation to obtain possible results. The course includes statistical market research to determine the relationship between the target audience and the sector by making sectoral market assessments for the fields of activity of institutions.

The aim of the course

The aim of the course is to make the students to conduct sector-market and target audience researches in the field of public relations and to analyze and interpret them.

Course Content

The intensity of competition in the sector necessitates research to determine the market and target audience. In field studies, it is important to collect data for the market and target audience and make a statistical estimation to obtain possible results. The course includes statistical market research to determine the relationship between the target audience and the sector by making sectoral market assessments for the fields of activity of institutions.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Definition, subject and importance of statistics
2	Functions of statistics
3	Data acquisition and presentation techniques
4	Sampling, sampling errors, sampling techniques
5	Estimation of population parameters from sample statistics
6	Hypothesis testing, hypothesis testing of two main masses
7	Graphics
8	Midterm
9	Probability theory
10	Coefficient of probability
11	Variability criteria
12	Random variable, examination of distributions
13	Examination of sampling distributions
14	Examination of sampling distributions

Resources

Selahattin Maden & Mehmet Korkmaz, Temel Bilimler İçin İstatistik. İstanbul: Seçkin Yayıncılık (2018)
Münevver Turanlı, Selahattin Güriş, Dicle Cengiz, Ünal Halit Özden, Özlem Deniz Başar, Seda Bağdatlı Kalkan, İstatistik El Kitabı, Der Yayınları, 2017
Şener Büyüköztürk, Ömay Çokluk, Nilgün Köklü, Sosyal Bilimler İçin İstatistik. Hacettepe Üniversitesi Yayınları, 2016

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CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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