Ders Planı

CLASS 3

Lesson plan / CAMPAIGN DESIGN IN PUBLIC RELATIONS

Lesson Information

Course Credit	3.0
Course ECTS Credit	4.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Programme Elective
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	S
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	Give the substructure to set the public relations campaign and strategy of an organization or an association.
Course Content	The consideration of the Public Relations Campaign as a communication process, determination the concept of that process, making the students get benefit from the creative strategies with Professional approach for a public relations campaign and applied association information.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Introduction
2	The Concept of Strategy, Strategic Importance and Role of Public Relations
3	Strategic Communication and Public Relations Approaches
4	Theory of Stakeholder and Stakeholder Management for the Strategic Communication
5	Perception and Perception Management for the Strategic Communication
6	Types of Campaigns and Models for Public Relations
7	Campaign Designing for the Strategic Communication: Research and Planning
8	Midterm
9	Campaign Designing for the Strategic Communication: Strategies and Tactics
10	Campaign Designing for the Strategic Communication: Implementation and Evaluation
11	Analysing Campaign Cases for the Strategic Communication
12	Workshop for the Campaign Projects
13	Presentations
14	Presentations

Resources

1-Aydede,Ceyda.Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları.İstanbul:Medicat yayınları,2009.

2-Başok,Nilay ve Gül, Yurdakul. Teoriden Pratiğe Halkla İlişkiler Projeleri. İstanbul:Nobel yayınları,2008.

3-Peltekoğlu, Filiz Balta. Halkla ilişkiler nedir?. İstanbul:Beta Yayınları,2009.

CLASS 1

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CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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