Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	The aim of this course is to provide students with a basic understanding of social media research and research methods.
Course Content	The social media research course is designed to help students understand and experience social networking media. Social media, including Facebook, Twitter, YouTube and Instagram, has become a topic to be examined. In this context, the first half of the course provides an introduction to social networking environments. In the second half, students will be introduced to social media platforms upon the analysis of the occurrences in these social networking environments.

The aim of the course

The aim of this course is to provide students with a basic understanding of social media research and research methods.

Course Content

The social media research course is designed to help students understand and experience social networking media. Social media, including Facebook, Twitter, YouTube and Instagram, has become a topic to be examined. In this context, the first half of the course provides an introduction to social networking environments. In the second half, students will be introduced to social media platforms upon the analysis of the occurrences in these social networking environments.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Introduction to Social Media
2	Socialization and Consumption Society
3	Usage of Social Media in Consumer Society
4	Self Presentation in Social Media
5	Social Media and Subject Tags
6	Effects of Social Media on Consumer Behavior
7	Social Media Addiction
8	Mid term
9	Social Media and Digital Diplomacy
10	Ads on Social Media
11	Facebook as Social Networking Applications
12	Twitter as Social Networking Applications
13	Instagram as Social Networking Applications
14	Youtube as Social Networking Applications

Resources

Yengin, D. (d.). Sosyal Medya Araştırmaları. İstanbul: Paloma Yayınevi, 2016
Christian, F. (2016), Sosyal Medya Eleştirel Bir Giriş, Ankara: Nota Bene Yayıncılık, 2016
Chayko, M. (2018). Süper Bağ(lantı)lı: İnternet, Dijital Medya & Tekno-Sosyal Hayat (Çev: Berkan Bayındır, Deniz Yengin, Tamer Bayrak). İstanbul: Der Yayınları. 1-

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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