Ders Planı

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CLASS 2

CLASS 3

Lesson plan / MEDIA PLANNING

Lesson Information

Course Credit	3.0
Course ECTS Credit	5.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	teach strategies to approach to a true communication tool and target group.
Course Content	advertisement and types of media,the concept of media planning, and media planning agencies, essential measurement techniques and sector investigations

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Types of advertising and activities of promotion
2	Types of media , the common critiques and interactions of radio-cinema-media television and the place of internet , media on sector of sale.
3	Functions of advertising and media planning.
4	What is media planning?the problems is media planning.
5	Media planning agencies and the place of media planning in marketing sector
6	The phases of media planning and main parameters of media planning.
7	Target group in media planning
8	Testing students with the media planning terms and essential measurement techniques
9	The main target groups that are used in advertising sector.the main programs that media planning agencies use.
10	Sector investigations , TV planning, newspaper planning, magazine planning and outdoor planning
11	The comparison of variety of advertising tools
12	Writing media planning and presenting, example of media planning
13	Making research for media planning
14	Giving example about media planning

Resources

1-Jack Z. Sissors&Roger B. Baron “Medya planı nasıl hazırlanır?”,İstanbul,2010, Gülbuğ Erol”Reklam ve medya planlaması”,İstanbul,2007,Mehmet Özkundakçı”Medya planlama",İstanbul,2008

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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