1	Meeting, term summary and general sectoral information
2	Processing of Public Relations practices in the financial sector as a subject, subject management and crisis communication as a competency. Submitting the end-of-year report homework.
3	Processing of Public Relations practices in FMCG sector as a subject, marketing PR process as a competency, crisis communication workshop
4	Processing of Public Relations practices in industry and industrial sectors, brand management process as competence, discussion of examples from the sector.
5	Processing of Public Relations practices in sensitive sectors such as pharmaceuticals and tobacco as a subject, the process of creating an integrated communication plan as a competency, brand creation workshop.
6	Processing the Public Relations practices in the food sector as a subject, the communication process of the institution as a competence, discussing the examples from the sector
7	Processing of Public Relations practices in the energy sector as a subject, preparation of communication plan budget as competence, employee brand workshop.
8	Processing of Public Relations practices in the education sector as a subject and B2B marketing communication process as a competency
9	MIDTERM
10	Processing of Public Relations practices in the entertainment industry as a subject, research preparation and reading process as competence, new product launch workshop
11	Workshop on Public Relations practices in the technology sector, the process of preparing a business plan as a competency, preparing a sponsorship file
12	Influencer marketing workshop on PR practices in the field of politics as a subject, leadership and sustainability communication process as competence
13	Workshop on Public Relations practices in the field of country promotion, digital marketing process as competence, election campaign preparation
14	Processing of Public Relations practices in the field of civil society as a subject, submission of term papers in the last two hours.

• Ann Handley, C.C. Chapman, “Dijital Çağda İçerik Yönetiminin Kuralları, Kapital Medya Hizmetleri – MediaCat, Kitapları, İstanbul, 2019
• Philip Kotler, “A’dan Z’ye Pazarlama”, Kapital Medya Hizmetleri – MediaCat, Kitapları, İstanbul, 2021
• Philip Kotler, “Pazarlama 4.0: Gelenekselden Dijitale Geçiş”, Optimist Yayın Grubu, İstanbul, 2021
• David Aaker, “İmza Hikayeler Yaratmak: İlham Veren ve İkna Eden İletişim Nasıl Kurulur?”, Kapital Medya Hizmetleri – Maltepe Üniversitesi Kitapları, İstanbul 2020