Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	The aim of this course is to provide students with the opportunity to combine theoretical knowledge and practice in the courses and to increase the rate of preference of department graduates by the sector. At the same time, it is another purpose of the students to develop creative ideas and projects, and to be trained as a public relations practitioner who has the ability to implement what they produce.
Course Content	The students support the trainings they have taken with the applications in the scope of corporate public relations (CPR) and marketing directional public relations (MPR). The medium and small-scale business cases are handled and necessary activities are carried out to establish corporate communication activities, especially corporate identity, as a public relations agency.

The aim of the course

The aim of this course is to provide students with the opportunity to combine theoretical knowledge and practice in the courses and to increase the rate of preference of department graduates by the sector. At the same time, it is another purpose of the students to develop creative ideas and projects, and to be trained as a public relations practitioner who has the ability to implement what they produce.

Course Content

The students support the trainings they have taken with the applications in the scope of corporate public relations (CPR) and marketing directional public relations (MPR). The medium and small-scale business cases are handled and necessary activities are carried out to establish corporate communication activities, especially corporate identity, as a public relations agency.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Public Relations Projects and Development Process
2	Strategy and Strategic Planning in Project Design
3	Research Process in Public Relations and Research Examples
4	Planning Process in Public Relations, Determination of Strategy and Tactics
5	Establishment of Implementation Plan in Public Relations
6	Measurement and Evaluation in Public Relations
7	Project Issues in Public Relations: Corporate Communication
8	Ara Sınav Haftası
9	Project Issues in Public Relations: Agenda Management
10	Project Issues in Public Relations: Crisis Management, Integrated Marketing Communication
11	Project Issues in Public Relations: Event Management, Corporate Social Responsibility
12	Presentation and Evaluation of Student Projects
13	Presentation and Evaluation of Student Projects
14	Presentation and Evaluation of Student Projects

Resources

1-Başok, N. ve Değirmen G.C. (2014). Teoriden Pratiğe Halkla İlişkiler Projeleri: Ödüllü Örnek Uygulamalar, Ankara: Nobel Yayınevi, 5. Basım.
Vural, Z.B.A ve Bat, M. (2015). Teoriden Pratiğe Kurumsal İletişim, İstanbul: İletişim Yayınları, 2.Basım.
Göksel, A.B. (2013). Stratejik Halkla İlişkiler Yönetimi, Ankara: Nobel Yayınevi, 2. Basım.
Göztaş, A. ve Topsümer, F. (2012). Stratejik Halkla İlişkiler Yönetimi: Araştır- Planla - Uygula - Değerlendi, Ankara: Seçkin Yayıncılık.
Şatır, Ç.K., Sümer, F.E., Demir, Z.G. (2017). Stratejik Halkla İlişkiler ve Uygulamaları, Ankara: Nobel Yayınevi, 2. Basım.

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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