1 | Introduction |
2 | A Theoretical and Conceptual Overview to PR |
3 | Strategic Communication and PR Approaches |
4 | Theory of Stakeholder in the Strategic Communicaiton Management |
5 | Theory of Relationship: System theory, situational theory, conflict resolution theory |
6 | Theory of Behaviors and Cognition: Social change, diffusion, social learning |
7 | Theories of PR: Ronnenberger and Ruhl's Theory, Constructivist approaches, Co-orientation PR |
8 | Excellence PR Theory, Research in the excellence PR and the elements of excellence PR |
9 | Midterm |
10 | Organizational theory: PR as communication management, Grunig and Hunt's Four Basic PR Models |
11 | Situational Theory, Mixed PR Models |
12 | The Types and models of PR/Communication Campaigns |
13 | The Interaction between PR and Media: Two step flow of model, Agenda Setting theory, theory of framing |
14 | General Review |