| 1 | Public Relations Projects and Development Process |
| 2 | Strategy and Strategic Planning in the Projecting Process |
| 3 | Four Steps in Public Relations: Research (research and analysis, types of research, research stages, research on public relations) |
| 4 | Four Steps in Public Relations: Research (Data Sources in Research, Data Collection Methods, Research Samples) |
| 5 | Four Steps in Public Relations: Research (State and Organizational Analysis, Market Analysis) |
| 6 | Four Steps in Public Relations: Planning (Strategic Goals, Goals and Positioning) |
| 7 | Four Steps in Public Relations: Planning (Target Audience Selection and Analysis, Determination of Strategy and Tactics) |
| 8 | Midterm exam |
| 9 | Strategic Planning for Public Relations |
| 10 | Four Steps in Public Relations: Planning (Activity and Budget Plan Preparation) |
| 11 | Four Steps in Public Relations: Implementation (Creative Strategy, Project Strategy, Communication Strategy, Time Management) |
| 12 | Four Steps in Public Relations: Evaluation (Measurement and Evaluation) |
| 13 | Public Relations Measurement Models |
| 14 | Award Winning Sample Campaigns |
