Ders Planı

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CLASS 2

CLASS 3

Lesson plan / CRISIS MANAGEMENT

Lesson Information

Course Credit	3.0
Course ECTS Credit	4.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Programme Elective
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	S
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)	Instructor ERHAN SERHAT ÖZKÜTÜKCÜ
Course Assistant

Purpose and Content

The aim of the course	Emphasize the importance of crisis communication and reactive communication and to give information about the practices that must be done during the crisis.
Course Content	The students learn the phases of crisis management, things that must be done during the crisis, relations with mass media, types of crisis that are probable to be experienced and the strategies that must be applied.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	The definition, features and phases of crisis
2	Crisis management and crisis scenario
3	The process of crisis management and communication
4	Communication before, during and after crisis
5	Public relations plan of crisis management, the rules of effective communication during crisis
6	Target group in crisis communication
7	The types of crisis in terms of reason of occurrence and their effects
8	Midterm
9	Presentations on the types of crisis
10	The role of cultural differences in crisis management and communication
11	Making a crisis plan, mass media relations
12	Examples of crisis from the world and Turkey
13	To set a course for the crises in an organization
14	Strategies that must be applied in the crises arising from out of the organization

Resources

1-Mine Şimşek Narbay, "Kriz iletişimi",Ankara,2006, Metin Aksu, "Kriz yönetimi",İstanbul,2008,Filiz Balta Peltekoğlu, "Halkla İlişkiler nedir?",İstanbul,2005

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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