Ders Planı

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Lesson plan / PUBLIC RELATIONS WRITING

Lesson Information

Course Credit	3.0
Course ECTS Credit	6.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator	Assoc. Prof. (Ph.D.) GONCA YILDIRIM ÖGE
Instructor (s)	Assoc. Prof. (Ph.D.) GONCA YILDIRIM ÖGE
Course Assistant

Purpose and Content

The aim of the course	giving information about the importance and ways to write an effective message, duty and responsiblities of public relations writer
Course Content	preparing press releases, process of planning and write on public relations messages

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Introduction
2	The Concept of Public Relations and Public Relations Copywriting
3	Designing the Message and Persuading Effects for Public Relations Copywriting
4	Public Relations and Media Relationships
5	Public Relations Tools, Public Relations Copywriting for Different Media
6	How to Write Press Releases, The Writing Principles and Techniques of Press Releases, Analysing Press Release Cases from Different Areas
7	Applied Press Release Writing and Workshop
8	Midterm
9	News Designing and Applied News Writing
10	Interview Designing and Applied Interview Techniques
11	Specialized Tools of Writing: Memorials, Petition, Press Invitations, Corporate Publications, Corporate Reports, Leaflets
12	Designing press kit
13	Designing press kit
14	Submitting the projects and general review

Resources

1-Billur Ülger "İletişim ve Halkla İlişkiler", İstanbul,2003,Alaeddin Asna, “Kuramda ve Uygulamada Halkla İlişkliler”, İstanbul, 2006,A.Okay, A.Okay, “Halkla İlişkiler ve Medya”, İstanbul, 2009

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Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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