Ders Planı

CLASS 1

CLASS 2

CLASS 3

Lesson plan /

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	It is in the international context to ensure the understanding of public relations and public diplomacy.
Course Content	International public relations and public diplomacy, present approaches, related theories and examples in the world.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	International Public Relations Approach in the Context of Globalization
2	Public Creation and Public Space Creation through Public Relations
3	International Public Relations Actors
4	International public relations companies; International organizations and voluntary organizations.
5	Current trends in relation to the international public.
6	Factors Affecting International Public Relations and Systematic in International Public Relations Research and Applications
7	Comparative Evaluation of Public Diplomacy Theories and Public Relations Theories
8	Discussing the concept of public diplomacy in the world and Turkey
9	Development Process of Public Diplomacy
10	Dimensions of Public Diplomacy
11	Public Diplomacy Models
12	Application Areas of Public Diplomacy
13	Disciplines Associated with Public Diplomacy
14	Project-presentations

Resources

1-Uluslararası Halkla İlişkiler Perspektifinden Kamu Diplomasisi - Dr. Gonca Yıldırım - Beta Yayınları
2- Uluslararası Halkla İlişkiler - Sema Becerikli - Nobel Yayınları

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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