Lesson plan / ADVANCED STUDIES IN PUBLIC RELATIONS

Lesson Information

Course Credit 3.0
Course ECTS Credit 4.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Programme Elective
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? S
Course Coordinator Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course Teach how to develop a creative public relations strategy in classic public relations studies in parallel to changing life styles and technologies, and to teach how to produce new public relations studies on Internet and social media environment via the changing side and trends of society.
Course Content Explain the significance of realization of public relations within the changing social, economical, cultural and life of society. Explain which methodology and techniques are to be utilized on the way to observe the consumer trends and target points. Examine the studies of examples for interactive public relations on Internet environment and within the new technologies frame.

Weekly Course Subjects

1New concepts and new approaches in public relations.
2Analysis of investigations and target points.
3Tactics, strategies, targets, goals and planning in public relations.
4Budgeting, realizing time tables and applications in public relations.
5Evaluation for public relations, ways to search customer and label and evaluation.
6Swapping from classic comprehension of public relations to interactive public relations.
7Public relations and technologies.
8Mid-exam, public relations and Internet.
9Public relations and social media.
10Utilization of marketing research in Public relations.
11Researches of client and partner.
12Researches of client satisfaction.
13Label, image and credibility researches.
14New technologies and studies on on-going Turkish and Global public relations examples on Internet and social media environment.

Resources

1-ÇINARLI İnci, "Stratejik İletişim Yönetimi",İstanbul,2010,James E.Grunig, “Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik”, istanbul, 2005