Ders Planı

CLASS 3

Lesson plan / INTERACTIVE PUBLIC RELATIONS

Lesson Information

Course Credit	3.0
Course ECTS Credit	5.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Course Assistant

Purpose and Content

The aim of the course	To transfer the correlation of communication and technology, and the significance of the pursuit of technological development in the process of communication. To explain the concept of interactivity, what kind of interactive technology is to be used and the administration of interactive technologies that are already in usage in public relations.
Course Content	The technological developments in the virtual environment and the Internet are examined as well as the studies of public relations applied in the virtual environment and the Internet. In addition, the different ways to administration of relationships in the virtual environment and the Internet are examined. The communication of crisis in the virtual environment and the Internet is transferred. Also, customer and consumer relationship in the virtual environment and the Internet is explained.

The aim of the course

To transfer the correlation of communication and technology, and the significance of the pursuit of technological development in the process of communication. To explain the concept of interactivity, what kind of interactive technology is to be used and the administration of interactive technologies that are already in usage in public relations.

Course Content

The technological developments in the virtual environment and the Internet are examined as well as the studies of public relations applied in the virtual environment and the Internet. In addition, the different ways to administration of relationships in the virtual environment and the Internet are examined. The communication of crisis in the virtual environment and the Internet is transferred. Also, customer and consumer relationship in the virtual environment and the Internet is explained.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Information society
2	Liberal and Critical Views About Information Society
3	The Birth and Development of the Internet Internet Development in Turkey
4	Internet Usage Areas, Social Effects, New Public Space Concept
5	Public Relations Activities on the Internet (Web PR, Net PR, Online PR)
6	Public relations tools (Blogs, newsletters, search engine optimization)
7	Public Relations tools (Corporate Web Design)
8	Midterm Exam
9	Media relationships on the Internet
10	Social Media Management
11	Online Relationships with Communities
12	Online Reputation Management
13	Online Crisis Management
14	The Effects of New Technologies on public relations activities.

Resources

1-İdil Sayımer, "Sanal ortamda halkla ilişkiler"

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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