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The second series of interview "Public Relations and Publicity Students Meet with the Sector" organized by Istanbul Aydın University Faculty of Communication Public Relations and Publicity Department was held with the participation of Leyla Özdemir, Director of Buyaka Shopping Center. 

In the interview held on Wednesday, March 1, 2017 at 14:00, with the title of "The Power of Public Relations in Shopping Mall Marketing, Özdemir gave information what is the marketing of shopping mall is, how the processes of integrated marketing communication are realized in the promotion of the shopping mall and how the target group of the shopping mall is formed according to brands. In the interview, what does AVM marketing mean? How is the marketing strategy of shopping malls formed? How is the Target Group Defined? The examples of crisis encountered etc. were discussed over the examples. Özdemir said, "There is an integrated marketing understanding in shopping mall marketing. It is necessary to look at the top level in order to make marketing."