Public Relations is a management task that carries out strategic communication processes
between the organization and its target groups. The Public Relations practitioner plans and
implements all the communication processes necessary to create the image of the person or
organization it represents, protect its reputation and dignity. The globalizing world and rapidly
changing and transforming communication environments have directed all organizations to the
need of establishing corporate communication departments in order to maintain communication
activities. Therefore, public relations and publicity has become an indispensable need for
organizations and has become one of the popular professions of today.
Our department aims to train professionals who have communication skills in line with the
needs of the sector, equipped, who can analyze the conditions of the sector and create and apply
communication strategies accordingly, and to make researches that will contribute to this area.
The discipline of Public Relations is related to many disciplines such as marketing, psychology
and sociology as well as many disciplines of communication. Being fed by many disciplines
increases the importance of public relations and makes its education comprehensive. Public
relations, which have become one of the basic functions of modern management from corporate communication to image management and international public relations to public diplomacy,
have many areas of application that require multi-dimensional specialization. In this situation,
in our undergraduate program, apart from general communication courses, there were major
area courses mainly from 3rd grade. In addition, students also have the opportunity to specialize
in their own interests by choosing courses for the areas of their interest from the elective course
pool of the university and faculty. Our volunteer students prepare projects and campaigns for
implementation in the IAU PR Workshop operating within our department. In this way, our
students gain professional experience and prepare for business life. We are waiting all student
candidates who want to specialize in this area and become future public
relations professionals, to our Public Relations and Publicity department.
Asst. Prof. Deniz Akbulut
Head of the Department
