The top executives of Excel Communication Consultancy and Perception Management, selected as the best PR Agency of 2016, met Public Relations and Publicity students at Istanbul Aydın University. With the participation of Burçak Taşkın Yurdakul, CEO of Excel Communication and Perception Management, and Group Director Mert Aybar, on the 15th of March 2017, the fourth series of 'Public Relations Students and The Sector Meeting' was held. In the interview, Burçak Taşkın Yurdakul made statements about how public relations should be defined.​