Public Relations is a management task that carries out strategic communication processes
between the organization and its target groups. The aim of the Public Relations and Publicity
Department within Faculty of Communication is to educate qualified personnel who will work
at public relations and publicity/corporate communication units of institutions and making
researches on this area. The discipline of Public Relations is related to many disciplines such
as marketing, psychology and sociology as well as many disciplines of communication. Being
fed by many disciplines increases the importance of public relations and makes its education
comprehensive. Public relations, which have become one of the basic functions of modern
management from corporate communication to image management and international public
relations to public diplomacy, have many areas of application that require multi-dimensional
specialization.
The students who have the right to have education in the Department of Public Relations and
Publicity receive a variety of courses in theory and practice and they become able to develop
strategies for communication campaign designs at the end of the fourth year. IAU PR Club has been established within the department in 2016. The purpose of the establishment of IAU PR
Workshop is to give the students the opportunity to combine theoretical knowledge obtained
during courses with applications and to increase the rate of preference of Istanbul Aydın
University department graduates by the sector. In addition, the department aims to implement
strategic public relations practices with the faculty members and students and to contribute with
the target of strengthening cooperation between the professionals of the sector and department
students.
The globalizing world and rapidly changing and transforming communication environments
have directed all organizations to the need of establishing corporate communication
departments in order to maintain communication activities. Therefore, public relations and
publicity has become an indispensable need for organizations and has become one of the
popular professions of today.
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16.3.2020 15:18