​FROM IAU PR CLUB STUDENTS OPEN LETTER 

‘’BE AWARE OF MY PROFESSION’’

Public relations is a management function that provides and maintains mutual communication, understanding, acceptance and cooperation between the organization and the groups  to which it is related. It especially creates the corporate image, strengthens and provides that the institution is accepted by the society, it is the communication discipline that cares for the public interest as well as the interests of the institution and plays an important role in the creation of the public. It is a profession that requires many competencies and skills and has important roles and duties within the organization.

With the rapid development of new communication technologies, institutions’ entering the competitive environment worldwide has increased the need for public relations studies. It is very difficult for organizations which can not manage their communication processes with their target groups to maintain their services. In this context, public relations of which application area is constantly expanding, is a necessity nowadays and it is a requirement of every institution. 

However, if public relations which undertake important duties and responsibilities about image and reputation of other organizations, failing to build and maintain its own professional image and reputation as it deserves, is not correctly defined, explained and interpreted, it causes serious problems. Especially that small and mid-sized enterprises, which are not aware of our profession, confuse them with other professions, misidentification of those who are aware of them and wrong assignment of professional practitioners pose a big problem. For this reason, our profession is perceived incorrectly by the society and has different evaluations. We also expect that professional organizations and industry representatives should not ignore this problem and bring it to the agenda and produce a solution. 

Therefore, as the "IAU PR Club" where Istanbul Aydin University Faculty of Communication Public Relations and Publicity Department students work, we are calling out to the industry and the public: "BE AWARE OF MY PROFESSION!" With this project, we aim to bring perception to the problem of our profession and create awareness with various communication strategies. 

With our promotional films, we have prepared with an amateur spirit, we tried to make it clear that our profession was not actually "what" with a language that every segment could understand. 

We’re saying ‘’BE AWARE OF MY PROFESSION’’ because:

Public relations practitioner; 

She/he is not a marketer. 

she/he does not sell. 

She/he is not a call center employee. 

She/he is not a receptionist. 

She/he is not an advertiser. 

She/he is not a secretary.

Public Relations is not a women's profession.

Public Relations; 

It is a management task that requires expertise. 

It is a process that creates and maintains communication between the organization and its target groups. 

It introduces organizations and increases their awareness. 

It protects the interests of the people and creates public awareness. 

It is the management of communication processes. It is responsible for the management of media relations of organizations. 

It provides social benefit by directing organizations to social responsibility activities. 

It provides consulting to organizations. It provides organizations to be managed professionally on ethical values. 

It provides that organizations are accepted by the society. 

It works in cooperation with departments such as marketing and advertising within the framework of 360 degree communication process.

 Public relations practitioners are individuals who are honest, reliable, strong in communication and capable of persuasion.

 When a public relations practitioner is being employed, the condition of "public relations diploma" should be sought. 

The support we request from professional specialist is clear and obvious; by saying "BE AWARE OF MY PROFESSION" you are helping to raise public awareness and make our voice heard. 

IAU PR CLUB STUDENTS