First Profession Awareness Project in Turkey from the Students of IAU PR Club
Students of IAU PR Club worked within Istanbul Aydın University Faculty of
Communication Public Relations and Publicity Program, started a profession awareness project
about public relations profession as a first student community in Turkey.
The main problem of the project is the lack of awareness of the public relations profession of
small and mid-sized enterprises and the confusion with other professions in the society such as
marketing, secretariat, and receptionist. It is a huge problem for those who are aware of the
profession to define it incorrectly and assign their profession practitioners in wrong positions.
For this reason, in the first place IAU PR Club students asked for support by writing an
open letter to the public relations sector and the public, the students who prepared amateur
sketches accompanied by scenarios tried to explain what the public relations profession is not
with the videos and visuals they prepared. The students called out to public with the slogan “Be
Aware of My Profession” from their blog and social media accounts.
Professional awareness project of IAU PR Club, which shares support videos and
messages from the social media accounts to the project took place in various internet
newspapers such as Posta, Milliyet, Hürses, Günboyu and Medya Haber while being news in
the industry's leading magazines Mediacat and Marketing Turkey.
Industry’s leading names and academicians from various universities sent support videos for
the project such as TÜHİD Board Member / Tox & Chase Public Relations Agency President
Fügen Toksü, IPRA 2014 World President Zehra Güngör, halklailiskiler.com.tr Chief Editor
Şahnur Karaağaç, Selma Serdaroğlu, Communications Consultant Editor from A&B, Niş PR
Agency President Nesrin Gündüz, Head of Brand Istanbul Agency Hatice Kumalar.
In addition, Buğra Tugay Erdoğan who is one of the club volunteers, a 4th year student at
Public Relations and Publicity Department, drew attention to the campaign
‘’#BeAwareOfMyProfession’’ which he aimed to raise awareness about the public relations
profession with the t-shirt he wore when he was at Turkey Open Kick Box Championship as a
champion gained golden medal. In this way, the campaign became news in local press and
internet newspapers.
In the context of campaign, IAU PR Club who required one minute video as a memory,
experience, message about perception of the public relations profession from communication
professionals, academicians and students, sharing these contents on social media accounts and
blogs with the slogan ‘’Be Aware Of My Profession’’. In this way, it aims to continue the
project as much as possible with the posts they share and to keep the subject on the agenda in
area of the sector.
For detailed information:
Blog: www.iaupratolyesi.wordpress.com
Facebook: www.facebook.com/iaupratolye
Twitter: www.twitter.com/iaüpratolyesi
Instagram: www.instagram.com/iaupratolye
YouTube:https://www.youtube.com/channel/UCnqDapYKMXGIqF29z384qdA?view_as=subscriber
