1 | Fashion Marketing and Brand research study |
2 | Fashion, marketing and fashion marketing concepts analyze. |
3 | Fashion marketing research, purpose, process |
4 | Fashion marketing planning, importance and benefits of the planning process and the types of it |
5 | Fashion customers, customers' behavior and the effects of fashion marketing |
6 | product, fashion products, trends and features, fashion seasons in Fashion marketing, |
7 | Fashion product creation process |
8 | Midterm Exam |
9 | The concept of fashion marketing, brand, function, brand management |
10 | Factors affecting the success of brand |
11 | pricing and the importance of fashion marketing, |
12 | Fashion marketing factors affecting pricing decisions |
13 | Price determination and research methods.Pricing of fashion products and services, |
14 | Project and works evaluation and presantation |