Lesson plan / DESIGN AND BRANDING

Lesson Information

Course Credit 2.0
Course ECTS Credit 4.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Faculty Elective
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? F
Course Coordinator
Instructor (s) Instructor CİHAN BAHAR
Course Assistant

Purpose and Content

The aim of the course Companies wishing to take part in international markets adapt to the competitive environment of constantly creating new and original ideas to the premises. These original ideas to institutionalize the learning processes that must be followed for branding/purposes.
Course Content The original protection of ideas-Becoming a successful attempt to make sure that the product or firm for people sayılabilmesinin paths. -Branding Strategies.

Weekly Course Subjects

1Briefing about the design. Information on the operation course format.
2Branding and design principles of theoretical input needs to be done.
3Giving information about strategies for brand building.
4Different sectors of the industry's more conceptual level, various commercial file in relation to the development of research skills.
5While recognising the design providing the product and brand it converted.
6The brand's visual identity and to continue to analyze the target market.
7The fashion industry working on a project in this area by examining the.
8On behalf of creative Visual and meet industry needs by using digital tools to continue the project.
9Institutionalization and protection of ideas, copyright research.
10Prerequisite for the protection and interpretation of the product ideas.
11Corporate identity creation and presentation preparation.
12Working with text and objects using composition-making/logo Emblem study on Illustrator program. To continue the projects.
13Continue the projects.
14To continue the theoretical and visual presentations. General review and presentation of the project.

Resources

1-The instructor's presentation, application and provision of resources for the theory, also distributed application materials.