Delightful Istanbul Winter School

2019 Delightful winter 28x10 cm-1.jpg

Would you like to come and join our fantastic ONLINE Winter School Program at IAU?

 

Stay home, stay safe and continue to learn ONLINE.

 
This winter (25 January - 5 February 2021), we will be offering 3 online courses for credit. Students will select one course that matches their field of study and academic interests. Students will have the opportunity to gain new knowledge and skills through online learning. They will have access to synchronous lectures by IAU instructors, reading materials, videos and discussion forums on the digital learning platform of IAU. Assignments and final exam will be online. Students who complete the attendance requirements and pass their exams successfully will be awarded an official transcript by IAU.


We will also post curated visual and textual materials about Istanbul and Turkey to help you learn about our magical city and Turkish culture and modern history. Participating in this bonus section over the weekend will facilitate intercultural awareness and learning, an important soft skill, which will enhance your employability in the future. Students who complete a short essay based on the visual and textual materials will be awarded a certificate by IAU International Office.
 
Students from our partner universities are most welcome to participate with an advantageous fee. They can transfer the course credits earned back to their home university, subject to the regulations of their home university.

 

Delightful Istanbul Winter Programs in 2021:

Course Name: Current Issues in International Politics

Credits: 3 ECTS

Lecturer: Assist. Prof. Dr. Özüm Sezin Uzun

 

Course Description:

This course is designed as an introduction to current debates in International Relations and a platform to discuss international issues critically.  Moreover, it includes international relations of Turkey and brief information on the Middle Eastern politics.

Learning Outcomes: Upon successfully completing the course, students will be able to analyze international politics from a conceptual perspective and to discuss in depth some of the main issues in International Relations. Furthermore, they will be more familiar to the Middle Eastern affairs.

 

Who can participate: The course is open to undergraduate and graduate students in social sciences, international relations, humanities, arts, communication, political science, economics, journalism and business management.

Prerequisites:  Desire to enhance knowledge and to improve critical thinking skills on international politics.

Course Materials: Readings will be shared with students.

Participation Limit: 20 students

 

Weekly plan

Week 1 

Day 1

 

Day 2Day 3

Explaining or Understanding International Relations

 

Contemporary Theoretical Debates

Security issues

World Order

 

US hegemonic power

Rising China

 

World Order

 

Russian Federation

Regional Powers

 

International Organizations

 

UN

EU
NATO

Humanitarian and Environmental Issues

 

Refugees

Climate Change

 

Nonproliferation of Weapons of Mass Destruction



Week 2
Day 1Day 2Day 3

Turkey's Foreign Policy

 

EU

Cyprus

Greece

Turkey's Foreign Policy

 

Russia

Middle East

Learning Middle East from movies

 

2 different movies and discussion

Learning Middle East from movies

 

2 different movies and discussion


Course Name: Digital Marketing and Knowledge Management

Credits: 3 ECTS

Lecturer: Assoc. Prof. Dr. Erdal ŞEN

Course Description:

This course makes a comprehensive introduction to the theory and practice of digitalization of the firms. The main processes and outcomes of digitalization for marketing activities are explained within the knowledge management applications. The importance of data, information and knowledge is defined with the new paradigm of the current COVID-19 period. The systems, processes and effects of e-business and e-commerce management is given with the implementation examples. The main objectives of this course are to help students understand the main strategies and actions required to develop and sustain a digital business, prioritizing investments in ecommerce and digital marketing, the main changes that need to be made to an organization to facilitate digital business. The course includes lectures, discussions, a group presentation, readings, and case studies.

Learning Outcomes: Upon successfully completing the course, the students will be able to;

·         Meaning and scope of digitalization, digital marketing and knowledge management.

·         New business models and marketplace structures enabled by electronic communications.

·         Macro-environment of an organization, which presents opportunities and constraints on strategy and implementation.

·         Digital business development strategies.

·         Understanding the importance of data, information and knowledge for digital strategy.

·         Deepen your understanding of the "New Normal" within COVID-19 period.

·         Develop your own interests and commitment to digitalization processes and activities.

 

Who can participate: The course is open to undergraduate and graduate students in social sciences, humanities, arts, communication, political sciences, philology, journalism, business and marketing.

Prerequisites:  The desire to develop personally and professionally in the fields of digitalization and knowledge management

Course Materials: Books, articles and videos

Participation Limit: 20 students

 

 

Weekly plan

Week 1
Day 1Day 2Day 3Day 4Day 5
Thinking and criticizing the definition and meaning of "management" for different variables in the field of social sciences.Understand what digitalization is, within the globalization and competition. Learning and knowing the importance of data, information and knowledge.Understand the digital business, digital marketing and e-commerce. What is digital strategy for a firm in case of internal and external environment?The importance of innovation in business model and examples for the timeline of websites for digitalization chronology.Finding Flow: How can today's world can be defined according to the COVID-19 pandemic? Do we need "New Normal"?


Week 2
Day 1Day 2Day 3Day 4Day 5

Thinking about the relationship between "individual and social media" and understanding a business model of a social media web site, according to the analyze of this model.

 

Understand

transaction alternatives between businesses, consumers and governmental organizations. Exploring the environment in which digital business services are provided.

Understanding the meaning and importance of knowledge management and different applications for institutions.

Apply critical thinking for digital world. Trying to predict the business environment of the future scenarios. Thinking about the theories and implementations of digitalization theories and tools. Identify possible structure of "the individual", the processes, the institutions and systems of future.  

 

Presentations




Regular fee 100 USD

Special fee for partner university students 80 USD

TRANSFER OR ONLINE

IAU Account Details / USD Account Number 

Swift Code: DENITRISXXX 

Bank Name: Denizbank 

Branch: KARAKOY TICARI MERKEZ 

Account Number:4060-1771107-388 

IBAN: TR740013 4000 0017 7110 7001 31

Delightful Istanbul Winter School


güncelleme: 25.1.2021 11:22