Course Title: BRAND MANAGEMENT

Credits: 3 ECTS

Lecturer: Ass. Prof Müge İrfanoğlu

Course Description: The aim of the course is to provide a comprehensive and up to date treatment of the subjects of brands, brand equity and strategic brand management- the design and implementation of marketing programme and activities to build, measure and manage brand equity.

Learning Outcomes:

• Understanding the role of brands, the concept of brand equity and advantages of creating strong brand equity
• Understanding three main idea to build brand equity as choosing brand elements, designing marketing programes and leveraging brand associations
• Understanding branding strategies such as brand hierarchies, portfolios, extensions

Who can participate: all students interested in brand management and marketing colorful world J

Prerequisites, if any:  n.a

Course Materials: The main book of the course is “Strategic Brand Management” by Kevin Lane Keller published by Pearson Global

Participation Limit: 20

Weekly plan (Every day will be 2 hours of lecture and 1 hour of student work such as teamwork, readings, short assignments that students will undertake themselves)

Assessment and Evaluation

Mid-term exam: Take home online quiz 40% (at the end of the 1^st week)

Final exam: Take-home exam 60 % (at the end of the 2^nd week)

Course Title: Current Issues in International Politics

Credits: 3 ECTS

Lecturer: Assoc. Prof. Dr. Özüm Sezin Uzun

Course Description: This course is designed as an introduction to current debates in International Relations and a platform to discuss international issues critically.  Moreover, it includes international relations of Turkey and provides a platform to discuss political concepts, after watching movies.

Learning Outcomes: Upon successfully completing the course, students will be able to analyze international politics from a conceptual perspective and to discuss in depth some of the current issues in International Relations. Furthermore, they will be more familiar to current Turkey’s foreign policy. Finally, they will critically watch movies to discuss some political concepts, which would strengthen the skills to connect art and politics.

Who can participate: The course is open to undergraduate and graduate students in social sciences, international relations, humanities, arts, communication, political science, economics, journalism and business management.

Prerequisites, if any:  Desire to enhance knowledge and to improve critical thinking skills on international politics.

Course Materials: Readings will be shared with students.

Participation Limit: 20 students

Weekly plan (Every day will be 2 hours of lecture and 1 hour of student work such as teamwork, readings, short assignments that students will undertake themselves)

Assessment and Evaluation

Mid-term exam: Presentation and presentation paper 40% (at the end of the 1st week)

Final exam: Take-home exam 60 % (at the end of the 2nd week)

Course Title: Genetics and Medical Biotechnology

Credits: 3 ECTS

Lecturer: Assist. Prof. Arta Fejzullahu

Course Description: Medical Biotechnology, with the growth in Genetic Engineering technology and the advancement of research in Biotechnology, is experiencing rapid growth in recent years. This natural science field leads to the opportunities in the development of innovative technologies to improve human health through the prevention, diagnosis and treatment of genetic diseases. In this line, Medical Biotechnology that has revolutionized the health system combines engineering technologies with biological sciences to regulate systems and living organisms. Genome sequencing, cloning, stem cell research and gene therapy combined with CRISPR/Cas9 technology are the most important benefits of genetic engineering that make this field indispensable in the modern world.

Course Aim: The course aims to teach advanced lessons in the biological processes meant for medical biotechnology and other purposes. During the course the concept of medical biotechnology and its connections with human genetic diseases will be covered systematically from central dogma of genetics and then generalizing with the recent applications in biotechnology with special topics. A unique aspect of this course is its focus on biotechnology in medicine.

Requirements: Basic Genetics and Computer Skills

Who can participate: Students from Faculty of Medicine, Genetic Engineering, Science and Arts (Molecular Genetics, Biotechnology, Bioinformatics, Neuroscience, Biochemistry) department.

Participation Limit: 10 Students

Course Title: Multi-Criteria Decision Making

Credits: 3 ECTS

Lecturer: Asst. Prof. Dr. Nima Mirzaei

Course Description:

We live in a complex world with diverse people, firms, and governments whose behaviors aggregate to produce novel, unexpected phenomena. We need to make strategic decisions in uncertain and complex situations in which information is ambiguous. Effective decision-making requires the adoption of decision approaches that fit the complexities of these situations and the efficient management of decision-making processes.

This course deliberates decision-making under uncertainty by addressing Multi-Criteria Decision Making (MCDM) techniques.

MCDM is a collection of methods for trading-off different alternatives’ performance on multiple conflicting objectives; methods discussed include the Analytic Hierarchy Process (AHP), Analytic Network Process (ANP), and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) methods. Both qualitative and quantitative factors are considered to evaluate alternatives.

Finally, SuperDecion software is introduced in this course as a complementary tool for the decision-making approach.

Learning Outcomes: Upon completing the course, the students will be able to;

1. Configure the problems by analytical thinking and classify the problems.
2. Cooperate with a group for a decision-making process.
3. Implement an MCDM approach to a real-life problem and apply the method in professional practice.
4. Apply AHP, ANP, and TOPSIS multi-criteria decision-making techniques.
5. Use the computer programs (SuperDecion and Excel) to model and solve a problem.

Who can participate:

The course is open to undergraduate and graduate students in engineering, social sciences, humanities, communication, architecture, business, and marketing.

Prerequisites, if any: 

The students must have at least an intermediate level of English and a basic level of mathematics and statistics.

Course Materials:

Microsoft PPT, Books, articles, and videos. (PPT slides will be provided by instructors)

Participation Limit: Max 20 students

Weekly plan (Every day will be 2 hours of lecture and 1 hour of student work such as teamwork, readings, short assignments that students will undertake themselves)

Assessment and Evaluation

Mid-term exam: Take-home exam, assignment, or presentation 40% (at the end of the 1^st week)

Final exam: Take-home exam or assignment 60 % (at the end of the 2^nd week)