Course Name: Project Management

Credits: 3 ECTS

Lecturer: Semih Yön, Assistant Professor Ph.D. (Istanbul Technical University)

Course Description:

This course guides students through fundamental project management concepts and behavioral skills needed to successfully launch and lead benefits from projects. Successful project managers manage their resources, schedules, risks, and scope to produce a desired outcome. In this course, students explore project management with a practical, hands-on approach through case studies and class exercises. Special attention is given to critical success factors required to overcome resistance to change.

This course intends to make the students familiar with the necessary information about the concepts of management as well as leadership. It will be reviewed causes of project failure and how to mitigate risks through proper planning in the early phases of a new initiative. Also students will concentrate on the issue of runnig a business enterprise.

Many Project management tools will be covered like Gantt Chart and network diagrams of CPM and PERT including competitive calculations. Uncertain activity durations affect the Project completion times and Project managers should get ready for production and service management systems to meet the deadlines by applying these tools.

Learning Outcomes: Upon successfully completing the course, the students will be able to;

• Explain business and management concepts and definitions.
• Use project management tools, techniques, and skills
• Assign critical resources for effective project implementation
• Employ strategies to address the success factors
• Understand the implications, challenges, and opportunities of organizational dynamics in project management
• Understand project management design, development, and deployment
• Identify and use key performance metrics for project success
• Understand how to manage project cost, quality, and delivery
• Engage and lead effective project management teams in the organization

Who can participate: The course is open to undergraduate and graduate students in social sciences, mathematical sciences, all engineering fields, humanities, arts, communication, political sciences, business and marketing. This course focuses on project management methodology that will allow you to initiate and manage projects efficiently and effectively. You will learn key project management skills and strategies, and you will have the opportunity to apply this knowledge through assignments.

Prerequisites:  The students should have at least intermediate level of English.

Course Materials: -

• Notes provided by the instructor,
• Fundamentals of Project Management, James P. Lewis, 2007, Third Edition

Participation Limit: 20 students

Weekly plan

Course Name: The Taste of Istanbul and Anatolian Food Culture

Instructors: Tolgahan Tabak, Ebru Deniz

A big part of traveling and experiencing a new culture is exploring the local cuisine. In the case of Turkey, there is a rich variety of tastes and influences. Turkish cuisine is largely the heritage of Ottoman cuisine, which can be described as a fusion and refinement of Central Asian, Middle Eastern and Balkan cuisines. Turkish cuisine has in turn influenced other cuisines in the region and beyond.

Course Description: This course provides an introduction to the rich Turkish Culinary Culture by way of theoretical information, practical lessons in the state-of-the art kitchens of Istanbul Aydin University's Gastronomy Department and tasting trips in Istanbul.

Course Objectives/ Learning Outcomes: Upon succesful completion of this course, students will be able to identify different staples of Turkish food culture with its history and cultural influences; know the ingredients, preparation techniques, and serving methods of various food groups and be able to cook some popular Turkish dishes.

Requirements/ Prerequisites: Interest in Gastronomy and Culinary Arts.

Who Can Participate: Anyone who wants to know Turkish Cuisine better

Participation Limit: 20 students

Special Event: Four different types of tasting trips

Additional Cost: Students must pay for their food on the tasting trips. (Around 80 USD)

Course Name: Digital Marketing

Credits: 3 ECTS

Lecturer: Dr. Müge Örs - Dr. Cihan Tınaztepe

Course Description:

This course is about the exciting world of digital marketing. The importance of digital marketing has been outlined by Ryan (2017) as:

"Digital marketing has become the most powerful form of marketing ever known to mankind."

The growth of the Internet, in terms of the number of websites online and the number of people with internet access, is unstoppable. It's estimated that there are more people online today globally than offline. As the potential audience grows, so too does the allure of digital marketing. Digital marketers around the world need to understand new ways of understanding and engaging with their customers who are becoming better informed, better connected, more communicative and more in control than ever.

In this course, we are going to look at how businesses can harness the power of online revolution to connect and engage with their customers successfully. One of the key things to remember is digital marketing is not about understanding the underlying technology, but rather about understanding people, how they are using that technology, and how you can leverage that to engage with them more effectively. Yes, today's marketers have to learn to use technology; but understanding people is the real key to unlocking the potential of digital marketing.

The Impact of This Course on Your CV and Employability: In this course you will be introduced to Digital Garage by Google, which offers a range of digital marketing skills tutorials. Digital Garage courses are approved by industry experts, top entrepreneurs and some of the world's leading employers. On successfully completion of all activities you will be able to receive an accredited certification from Google that can help to enhance your CV, which can also be uploadable to your LinkedIn profile.

Learning Outcomes: This intense digital marketing course will introduce you to the key principles and practices of digital marketing. By the end of this course, you will be able to:

1. describe the transition from marketing to digital marketing
2. how digital technology is influencing consumer behaviour
3. how to assess effectiveness of websites and create compelling web content
4. engage consumers through email, mobile and social media marketing
5. comprehend what search engine marketing is and how it works

Who can participate: The course is open to undergraduate and graduate students in social sciences, business and marketing, humanities, arts, communication, political sciences, philology and journalism.

Prerequisites:  The students have already studied elementary elements of marketing

Course Materials: -

Participation Limit: 20 students

Weekly Plan