COURSE PROPOSAL

Course Title: MED100 NEUROSCIENCE

Credits: 3

Lecturers: TBA

Course Description:

This is an introductory course in Medical Neuroscience designed to include the basic principles of organization and function of the Central Nervous System. The course will focus primarily on the cerebral cortex  and the subcortical areas of the human brain to illustrate the core concepts in neuroanatomy, neurobiology and neuropharmacology. Cellular composition and molecular structure of the brain and the functions of the synapses and neural signaling will be described.

This course will also refer to specific diseases of the Central Nervous System and give the basic molecular principles on their pathophysiology and treatment.

Overall goal of this course is to provide the foundation for understanding  the structures and functions of the brain underpinning human movement, behavior and learning, and further expanding to understand how neuroscience is connected to artificial intelligence.

Learning Outcomes:

-Identify the neocortex, subcortical brain, and the functional areas of the brain

-Understand cortical neuronal networks that integrate movement, cognition, and emotion

-Gather essential information about synaptic transmission and mechanisms of neurotransmitter modulation of neuronal activity

-Discover how cortical neuronal circuits are used to inspire the artificial neural network

Who can participate:

Medical and other Health Sciences, Computer and Electrical Engineering undergraduate and gradute students.

Prerequisites, if any: 

Basic knowledge of biology.

Course Materials:

Lecture notes, books, lab videos, problem sets and reading of original papers.

Participation Limit:

Max 20 students

Weekly plan (Every day will be 2 hours of lecture and 1 hour of student work such as teamwork, readings, short assignments that students will undertake themselves)

Assesment and Evaluation

Mid-term exam: Take-home exam, assignment or presentation 40% (at the end of the 1^st week)

Readings, practice exercises

Final exam: Take-home exam or assignment 60 % (at the end of the 2^nd week)

COURSE PROPOSAL

Course Title: Current issues in International Politics

Credits: 3 ECTS

Lecturer: Prof. Dr. Hızır Tarık Oğuzlu

Course Description: This course is designed as an introduction to current debates in International Relations and a platform to discuss international issues critically.  Moreover, it includes international relations of Turkey and brief information on the Middle Eastern politics.

Learning Outcomes: Upon successfully completing the course, students will be able to analyze international politics from a conceptual perspective and to discuss in depth some of the current issues in International Relations. Furthermore, they will be more familiar to the Middle Eastern affairs, including Turkey's foreign policy.

Who can participate: The course is open to undergraduate and graduate students in social sciences, international relations, humanities, arts, communication, political science, economics, journalism and business management.

Prerequisites, if any:  Desire to enhance knowledge and to improve critical thinking skills on international politics.

Course Materials: Readings will be shared with students.

Participation Limit: 20 students

Weekly plan (Every day will be 2 hours of lecture and 1 hour of student work such as teamwork, readings, short assignments that students will undertake themselves)

Assessment and Evaluation

Mid-term exam: Take-home exam, assignment or presentation 40% (at the end of the 1^st week)

Final exam: Take-home exam or assignment 60 % (at the end of the 2^nd week)

COURSE PROPOSAL

Course Title: ISM 526 BRAND MANAGEMENT

Credits: 3 ECTS

Lecturer: Ass. Prof Müge İrfanoğlu

Course Description: The aim of the course is to provide a comprehensive and up to date treatment of the subjects of brands, brand equity and strategic brand management- the design and implementation of marketing programme and activities to build, measure and manage brand equity.

Learning Outcomes:

• Understanding the role of brands, the concept of brand equity and advantages of creating strong brand equity
• Understanding three main ideas to build brand equity as choosing brand elements, designing marketing programes and leveraging brand associations
• Understanding branding strategies such as brand hierarchies, portfolios, extensions

Who can participate: all students interested in brand management and marketing colorful world J

Prerequisites, if any:  N.A

Course Materials: The main book of the course is "Strategic Brand Management" by Kevin Lane Keller published by Pearson Global

Participation Limit: 20 students.

Weekly plan (Every day will be 2 hours of lecture and 1 hour of student work such as teamwork, readings, short assignments that students will undertake themselves)

Assessment and Evaluation

Mid-term exam: Take home online quiz 40% (at the end of the 1^st week)

Final exam: Take-home exam 60 % (at the end of the 2^nd week)

TBA

We live in a complex world with diverse people, firms, and governments whose behaviors aggregate to produce novel, unexpected phenomena. We need to make strategic decisions in uncertain and complex situations in which information is ambiguous. Effective decision-making requires the adoption of decision approaches that fit the complexities of these situations and the efficient management of decision-making processes. Within the two weeks, participants will be able to learn popular decision-making methods and software to assist them in decision-making when facing a real-life problem. 

Course Name: Multi-Criteria Decision Making 3 ECTS

Course Description: This course deliberates decision-making under uncertainty by addressing Multi-Criteria Decision Making (MCDM) techniques. MCDM is a collection of methods for trading-off different alternatives’ performance on multiple conflicting objectives; methods discussed include the Analytic Hierarchy Process (AHP), Analytic Network Process (ANP), and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) methods. Both qualitative and quantitative factors are considered to evaluate alternatives.

Finally, SuperDecion software is introduced in this course as a complementary tool for the decision-making approach.

Learning Outcomes: Upon completing the course, the students will be able to;

1. Configure the problems by analytical thinking and classify the problems.
2. Cooperate with a group for a decision-making process.
3. Implement an MCDM approach to a real-life problem and apply the method in professional practice.
4. Apply AHP, ANP, and TOPSIS multi-criteria decision-making techniques.
5. Use the computer programs (SuperDecion and Excel) to model and solve a problem.

Requirements:  The students must have at least an intermediate level of English and a basic level of mathematics and statistics.

Who can participate: The course is open to undergraduate and graduate students in engineering, social sciences, humanities, communication, architecture, business, and marketing.

Course Materials:

Microsoft PPT, Books, articles, and videos. (Instructors will provide PPT slides)

Participation Limit: Max 20 students

Course Name: Exploration of the Turkish Art via Museums

Credits: 3 ECTS

Lecturer: Mehmet Resat Basar, Professor (Istanbul Aydın University), Mesut Batuhan Cankir, Lecturer (Istanbul Aydın University)

Course Description:

Istanbul, one of the oldest cities in the world, the city which located on two continents, the biggest city of Turkey. Also the new center of modern and contemporary art with its historical and cultural roots. In this beautiful city, we would like to show Anatolian Civilizations and Arts, Traditional and Contemporary Turkish Arts by visiting museums in an interactive manner.  Within the two weeks, students will learn quite a few information about Anatolian and Turkish art by presentations in classrooms then they will prove this information in museums experimentally. The Course contain Hittite, Phrygian, Lydian arts, traditional arts; calligraphy, miniature, tiles, the best works of contemporary Turkish artists and many more.  The museums that will be visited are Istanbul Archeological Museums, Topkapı Museum, Sakıp Sabancı Museum, Pera Museum, Proje 4L Museum, İstanbul State Art and Sculpture Museum and Istanbul Modern Museum.

Learning Outcomes: Upon successfully completing the course, the students will be able to;

• Identify Anatolian and Traditional and Contemporary Turkish art
• See and discover Istanbul’s museums
• Understand differences between art disciplines also movements

Who can participate: The course is open to all undergraduate and graduate students.

Prerequisites:  -

Course Materials:  -

Participation Limit: 20 students

Weekly plan

Faculty: School of Medicine

Department: Medical Biology and Genetics

Instructor: Assist. Prof. Arta Fejzullahu

Email:  [email protected]     

Course Title: ISM 526 BRAND MANAGEMENT

Credits: 3 ECTS

Lecturer: Ass. Prof Müge İrfanoğlu

Course Description: Medical Biotechnology, with the growth in Genetic Engineering technology and the advancement of research in Biotechnology, is experiencing rapid growth in recent years. This natural science field leads to the opportunities in the development of innovative technologies to improve human health through the prevention, diagnosis and treatment of genetic diseases. In this line, Medical Biotechnology that has revolutionized the health system combines engineering technologies with biological sciences to regulate systems and living organisms. Genome sequencing, cloning, stem cell research and gene therapy combined with CRISPR/Cas9 technology are the most important benefits of genetic engineering that make this field indispensable in the modern world.

Course Aim: The course aims to teach advanced lessons in the biological processes meant for medical biotechnology and other purposes. During the course the concept of medical biotechnology and its connections with human genetic diseases will be covered systematically from central dogma of genetics and then generalizing with the recent applications in biotechnology with special topics. The course is designed in two parts which will provide students the opportunity to learn not only the theoretical part of the course but also apply the practical part in our laboratories by using Genomic DNA Isolation and Measurement Procedures, Polymerase Chain Reaction (PCR), RFLP, Agarose Gel Electrophoresis, Sequencing and Bioinformatics Tools. A unique aspect of this course is its focus on biotechnology in medicine.

Requirements: Basic Genetics and Computer Skills

Who can participate: Students from Faculty of Medicine, Genetic Engineering, Science and Arts (Genetics, Biotechnology, Bioinformatics, Neuroscience, Biochemistry) department.  

Participation Limit: 10 Students